WTF am I looking at? SaaS Edition

A SaaS company booked a consult with me, concerned about dropping rankings in the US for a single keyword tied to one of their key services.

But when I checked their data?
| That keyword had nothing to do with the site’s actual traffic or leads. And worse –
they weren’t even tracking the call-to-action on the page tied to that service.

WTF were they looking at?

I advised them to:

| Stop chasing a ranking that didn’t deliver results and focus on what would: more leads from their ideal audience.

Here’s the strategy:

• Create a new, focused page built for one specific buyer type and how the software solves their problem
• Optimize that page for conversions, not vanity metrics
• Gradually un-optimize the old page once the new one gains traction
• Update the CTA on a related blog post that was getting traffic – so it could drive trackable leads

That one consult turned into a full Is Your Marketing Working? Engagement – so we can track results, build out vertical-specific pages, and shift from “Are we ranking?” to “Are we getting leads?”

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