Recent Blog Posts
Creating Reports in GA4 for SEO & Internal Search
GA4 – From Setup to Reporting Apologies for not publishing in a while – early January was busy with onboarding new Google Ads clients and finding
Vote DriveTraffic for SEO Agency of the Year
We’re thrilled to announce that we’ve been nominated for Ottawa’s SEO Agency of the year at Faces Magazine! Voting is open for daily votes from
Artificial Intelligence (AI) 2023 focus in Digital Marketing
Every year I think about what the upcoming year is likely to hold for SEO and Google Ads. As 2022 came to a close, it
Planning for PPC or Google Ads in 2023?
Wondering what it might cost to run Google Ads for your business? There are two parts to costs – what you pay your Google Ads Agency and
Tracking File Downloads in GA4 (Google Analytics 4)
More in this series of migrating from Google Analytics’ Universal Analytics to GA4 As promised, I am easing you into GA4. Today we will talk about
GA4 for Colleges and Universities
How can colleges and universities use Google Analytics to help with business and/or marketing decisions? Google Analytics (we’ll focus on GA4 as it is the
Black Friday, Cyber Monday and Giving Tuesday Marketing Tips
Choosing your Channel A channel is a type of marketing – e.g. SEO, Paid Search (Google Ads), Email Marketing, Social Media (which, by the way, requires
Stretching Your Search Marketing Budget in Tight Times – DriveTraffic
Expand your Platforms If you are doing Google Ads, are you also engaging in another digital marketing tactic such as email marketing (hello LinkedIn Newsletters!),
Planning Your KPIs – What Does Success Look Like For You?
The question of “what would you like people to do on your website” or “what action would you like people to take” is a surprisingly
Using Existing Events as Conversions in GA4
Following the previous article about getting started with GA4, You will want to ensure that traffic is flowing into your GA4 account, and if it
Easing into GA4 – Start Today With Google Analytics 4!
I am starting to see more questions around GA4, the newest version of Google Analytics that will replace Universal Analytics in June 2023. Google has
Podcast: Rethinking Website Designs
It is with great pleasure that I get to share with you episode 90 of the Funnel Reboot Podcast with Glenn Schmelzle (pronounced Sh-Melt-Slee)! It
Podcast: Belief Alchemy with Megan O’Neill
Listen now! https://anchor.fm/megan-oneill3/episodes/Darlene-Moore-Google-Ads-and-SEO-Expert-e1f6f0h
Getting Around Limitations of Google Ads in the Aesthetics Industry
Jump to the solutions -> The Client A medical aesthetics clinic in Ontario, Canada. DriveTraffic was hired to redesign the website, drive organic traffic (SEO),
Another Tool to Show Which of Your Page Titles Google is Changing on You
Follow up – Easy to Use Checker for Google AI Changes to your Page Title On Wednesday, September 15, 2021, I shared information about Google
The Disappearance of the Expanded Text Ad
Further Automation in Google Ads – The Disappearance of the Expanded Text Ad Google continues to incorporate Artificial Intelligence into Google Ads, this time by
Google has Updated how Page Titles Are Presented
Google recently announced that they have changed how they present titles for search result listings on the SERP (Search Engine Results Page). For 80% of
How to Survive Instagram in 2021
Everyone knows that video is the king of content these days and IG just officially validated that. Learn more tricks for IG success. Tl;dr IG
