Welcome to the DriveTraffic blog whereby we aim to keep you up to date on all things digital marketing, with a particular emphasis on SEO.
EVENT: Google Ads Grant for Not-For-Profit Organizations
Meetup: Google Ads Grant for Not-For-Profit Organizations (Charities in Canada) Date: Thursday, November 14th, 2019 Time: 2:00 PM to 4:00 PM Cost: FREE Location: Ottawa Public Library, Emerald Plaza - 1547 Merivale Rd. Nepean, ON. Hosted by: Osamu W. from Web...
Legal Profession SEO
The Legal Industry: Challenges and Opportunities Law offices, from high powered firms to small solo entrepreneur ventures, face steep competition and an increasingly value-conscious customer base. While many lawyers, firm managers, paralegals, and legal assistants...
SEO for Universities and Colleges
Post Secondary Institutions: Industry Challenges Post-secondary education institutions, including colleges, universities, and trade schools, are often unaware of where their digital marketing efforts are finding success - or falling flat. It can be overwhelming to...
I Love Learning!
I love learning... As a matter of fact, I am self-taught in digital marketing! This did not exist in school when I started to work in the industry. Recently I came across a new app that I love. It is called Blinkist and allows me to listen (you can also read if you...
Summary of BlogJam Atlantic Event
I’ve been reflecting on the wonderful contacts I made this past weekend at BlogJam Atlantic, the things I learned and what did the other attendees take away from my presentation? What I Learned: I loved hearing from Julie Cole of Mabel’s Labels about the importance of...
Winners of Free Google Analytics Review
As promised, 3 BlogJam attendees have won the opportunity to have their Google Analytics reviewed by Darlene at DriveTraffic Digital Marketing! They are: Laura Churchill Duke - curator of family activities in Annapolis Valley, over at Valley Family Fun. ...
Facebook Messenger Marketing for Local Businesses
I just finished watching a video about Facebook Messenger Marketing for Local Businesses by Tristan Adkins of Customhouse Media. This video is part of a series of training videos about local marketing put on by Local Marketing Institute. In the video, Tristan shared a...
Business Videos on YouTube: How Your Business Can Increase Revenue Through Video
With over a billion users, YouTube reaches a substantial portion of the four billion people on the internet every day. If your business isn’t posting videos, you are missing out. You’re missing out on traffic; you’re missing out on sales; you’re missing out on...
A Look at Google Expanded Text Ads 2018
Google rolled out their Expanded Text Ads (ETAs) last month, and they’re great! The new ETAs or Expanded Text Ads give you more room to advertise your product, service or event, using: An extra 30 character headline (you now have 3 headlines to work with) -...
Is Your Site Suffering From Thin Content?
Thin content refers to a site that contains pages of content that do not bring value to the reader. Such pages are often duplicates of other pages on the site or provider very little information. This concept came about in February 2011 when Google rolled out Panda,...
![Is Your Online Store Losing Customers? [A Canadian Perspective]](https://d36rv9fgwerx7u.cloudfront.net/wp-content/uploads/E-Commerce-Shopping-Cart-Abandonment.png)
Is Your Online Store Losing Customers? [A Canadian Perspective]
The vast majority of Canadians shop online and all indications are that we’re ramping up how much we spend in a major way: hitting close to $40 billion next year, an increase of some 500 percent in just 7 years. So, that’s good news for Canadian e-retailers, right?...
How Long Should Your Content Be for SEO?
[A Definitive Answer to How Many Words Google Requires for SEO Purposes] Size matters — but only in certain things, like ice cream cones. When it comes to word count, however, bigger doesn’t necessarily mean better. Simply put: Longer content, in and of itself, does...