Recent Blog Posts
Harnessing the Power of Look-Alike Audiences in Google Ads
In our previous blog post, we explored the process of exporting audiences from Google Analytics 4 (GA4) to Google Ads, a powerful strategy to target
How to Export Audiences from GA4 to Google Ads: A Step-by-Step Guide
Table of Contents Step 1: Link GA4 to Google Ads Step 2: Create an Audience in GA4 Step 3: Export Audience to Google Ads Step
Writing Effective Page Headings: A Guide to Improving Your SEO and Accessibility
Page headings are essential components of any web page. They provide structure to your content, making it easy to read and digest, and they play
Internal Linking for SEO: The Definitive Guide for Business Owners
As a business owner, you’re always looking for ways to improve your website’s ranking on search engines so more of your ideal customers find you
Audiences In GA4: Covering The Basics
Table of Contents What is an Audience? Audience Examples Audiences vs Segments How to Create an Audience What Is An Audience? What is an audience
Writing Effective Meta Descriptions: A Guide
Meta descriptions are one of the first impressions users get of your business when yoursite appears on a search engine results page (SERP). Right under
Crafting Successful SEO Page Titles: Components and Best Practices
The page title is the first thing a user sees when they find your business’ website on asearch engine results page (SERP). Your page title
Google Analytics 4 Ongoing Challenges
Just getting started with GA4? Follow along on our journey. There. I said it out loud so you don’t have to (but feel free to
Creating Reports in GA4 for SEO & Internal Search
GA4 – From Setup to Reporting Apologies for not publishing in a while – early January was busy with onboarding new Google Ads clients and finding
Vote DriveTraffic for SEO Agency of the Year
We’re thrilled to announce that we’ve been nominated for Ottawa’s SEO Agency of the year at Faces Magazine! Voting is open for daily votes from
Artificial Intelligence (AI) in Digital Marketing
Every year I think about what the upcoming year is likely to hold for SEO and Google Ads. As 2022 came to a close, it was
Planning for PPC or Google Ads in 2023?
Wondering what it might cost to run Google Ads for your business? There are two parts to costs – what you pay your Google Ads Agency and
Tracking File Downloads in GA4 (Google Analytics 4)
More in this series of migrating from Google Analytics’ Universal Analytics to GA4 As promised, I am easing you into GA4. Today we will talk about
Black Friday, Cyber Monday and Giving Tuesday Marketing Tips
Choosing your Channel A channel is a type of marketing – e.g. SEO, Paid Search (Google Ads), Email Marketing, Social Media (which, by the way, requires
Stretching Your Search Marketing Budget in Tight Times – DriveTraffic
Expand your Platforms If you are doing Google Ads, are you also engaging in another digital marketing tactic such as email marketing (hello LinkedIn Newsletters!),
Planning Your KPIs – What Does Success Look Like For You?
The question of “what would you like people to do on your website” or “what action would you like people to take” is a surprisingly
Using Existing Events as Conversions in GA4
Following the previous article about getting started with GA4, You will want to ensure that traffic is flowing into your GA4 account, and if it
Easing into GA4 – Start Today With Google Analytics 4!
I am starting to see more questions around GA4, the newest version of Google Analytics that will replace Universal Analytics in June 2023. Google has
