Welcome to the DriveTraffic blog whereby we aim to keep you up to date on all things digital marketing, with a particular emphasis on SEO.

Google likes to change its rules, seemingly at random. This is especially true when it comes to the search engine results page (SERP). Two people can enter the identical keywords into Google and see entirely different results. While it’s not

Enhancing site traffic and conversions are the most important goals of any e-commerce business. Our digital marketing experts have created a cheat sheet with simple changes you can make to enhance your ROI. From web design to SEO and social

With studies indicating that more than 80% of shoppers do online research before making a purchase, being visible is critical to e-commerce optimization. Your customers need to find you first in order to buy from you rather than your competition.

Brand credibility matters to online shoppers; a lot! What this means is that your e-commerce optimization efforts must include a solid trust-building strategy. Winning your customers’ trust is key to driving sales.

Our digital marketing credibility experts share 5 proven ways

Improving user experience (UX) can give your e-commerce optimization efforts a significant boost. With many Canadians preferring to shop online and hundreds of companies jumping in the fray to get a piece of the pie, your online store faces more

Is your site a lead magnet using pop-up boxes or forms to collect visitors' email addresses or other info? You need to act fast to retain your mobile traffic from Google. Here's why:
According to Google, pop-ups deteriorate the user experience

Category: AdWords
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In addition to regular Adwords advertising, DriveTraffic also specializes in running conversion-optimized Google Grants free advertising campaigns for nonprofits. Google offers free Adwords advertising of up to $10K per month to registered charities in Canada. We can help you make