Welcome to the DriveTraffic blog whereby we aim to keep you up to date on all things digital marketing, with a particular emphasis on SEO.
Events as Links – Build a Link Per Month
Do you organize events from time to time? Whether that event is in person or online, you can use sites such as Eventbrite to get the word out. If your event is free to attend, then it is free to post on Eventbrite - just be sure to link to your website! Try linking to...
How to Get to the Top of Google in 2020
Tl;dr? (too long, didn’t read? Here are your options for getting to “being #1” in Google in 2020) Change Your Goal Pay Big Bucks Work Your Butt Off Change Your Goal That’s right – what easier way to score a goal than to move the goal posts? More and more, Google aims...
SEO 2020 – Getting Links to Your Website – Link a Month
In looking at SEO for 2020, SEO tactics were broken down into content, technical and user experience. Where does the task of acquiring links to your website fall in there? Not sure and it’s not work that we love to do… but it needs to be done just like creating...
Secure Your Website With SSL
We are kicking off 2020 talking about what is involved in SEO. We broke it down into content, technical and user experience. Securing your website falls under Technical SEO. It is a bit surprising how many websites are not “secure” – that is they still use http vs...
Keep Your Contacts Up to Date With EverContact
I had used this tool in the past, then forgot about it. Recently I have been annoyed by the duplication of contacts on my phone (which is connected to Outlook and to my iPad) so decided to hunt down this software again. Within 5 minutes of installing the Outlook...
Adding Links to Your Profile on Social Platforms – Link a Month
In predictions for SEO in 2020, I break SEO down into content, technical and user experience. I include link building in the content aspect of SEO as fresh content creates new opportunities for other sites to link to your site. I started a "link a month club" on...
EVENT: Google Ads Grant for Not-For-Profit Organizations
Meetup: Google Ads Grant for Not-For-Profit Organizations (Charities in Canada) Date: Thursday, November 14th, 2019 Time: 2:00 PM to 4:00 PM Cost: FREE Location: Ottawa Public Library, Emerald Plaza - 1547 Merivale Rd. Nepean, ON. Hosted by: Osamu W. from Web...
Legal Profession SEO
The Legal Industry: Challenges and Opportunities Law offices, from high powered firms to small solo entrepreneur ventures, face steep competition and an increasingly value-conscious customer base. While many lawyers, firm managers, paralegals, and legal assistants...
SEO for Universities and Colleges
Post Secondary Institutions: Industry Challenges Post-secondary education institutions, including colleges, universities, and trade schools, are often unaware of where their digital marketing efforts are finding success - or falling flat. It can be overwhelming to...
I Love Learning!
I love learning... As a matter of fact, I am self-taught in digital marketing! This did not exist in school when I started to work in the industry. Recently I came across a new app that I love. It is called Blinkist and allows me to listen (you can also read if you...
Summary of BlogJam Atlantic Event
I’ve been reflecting on the wonderful contacts I made this past weekend at BlogJam Atlantic, the things I learned and what did the other attendees take away from my presentation? What I Learned: I loved hearing from Julie Cole of Mabel’s Labels about the importance of...
Winners of Free Google Analytics Review
As promised, 3 BlogJam attendees have won the opportunity to have their Google Analytics reviewed by Darlene at DriveTraffic Digital Marketing! They are: Laura Churchill Duke - curator of family activities in Annapolis Valley, over at Valley Family Fun. ...