Welcome to the DriveTraffic blog whereby we aim to keep you up to date on all things digital marketing, with a particular emphasis on SEO.

Legal Profession SEO

Legal Profession SEO

The Legal Industry: Challenges and Opportunities Law offices, from high powered firms to small solo entrepreneur ventures, face steep competition and an increasingly value-conscious customer base. While many lawyers, firm managers, paralegals, and legal assistants...

read more
SEO for Universities and Colleges

SEO for Universities and Colleges

Post Secondary Institutions: Industry Challenges Post-secondary education institutions, including colleges, universities, and trade schools, are often unaware of where their digital marketing efforts are finding success - or falling flat. It can be overwhelming to...

read more
I Love Learning!

I Love Learning!

I love learning... As a matter of fact, I am self-taught in digital marketing! This did not exist in school when I started to work in the industry. Recently I came across a new app that I love. It is called Blinkist and allows me to listen (you can also read if you...

read more
Summary of BlogJam Atlantic Event

Summary of BlogJam Atlantic Event

I’ve been reflecting on the wonderful contacts I made this past weekend at BlogJam Atlantic, the things I learned and what did the other attendees take away from my presentation? What I Learned: I loved hearing from Julie Cole of Mabel’s Labels about the importance of...

read more
How Long Should Your Content Be for SEO?

How Long Should Your Content Be for SEO?

[A Definitive Answer to How Many Words Google Requires for SEO Purposes] Size matters — but only in certain things, like ice cream cones. When it comes to word count, however, bigger doesn’t necessarily mean better. Simply put: Longer content, in and of itself, does...

read more