Welcome to the DriveTraffic blog whereby we aim to keep you up to date on all things digital marketing, with a particular emphasis on SEO.
9 Steps to Creating Kick Ass Content for SEO
Choose a topic that is either directly related to your business or will resonate with your customers. You can get some ideas from Google Search Console (GSC) if you have it set up for your website. Be sure your content delves into the things people want to know about...
How Estheticians, Hairdressers and the Beauty Industry Should do SEO During a Pandemic
Just like I mentioned while writing a similar article for bodyworkers, you may be wondering why it would make sense to do SEO if you are unable to see clients. Chances are you should have been doing this all along but now you might just have a bit more time to do so 😊...
Restaurants and COVID-19 – People Want to Know
Across the world, restaurants have been forced to close their doors to diners and allow only drive-thru or takeout. Savvy restaurant owners are offering curbside pickup for those that do not want to enter the restaurant. Getting the word out through social media,...
Stretching Your Search Marketing Budget in Tight Times
It might feel like everyone is limiting their spending to toilet paper and hand sanitizer but this is not true! Not only are people getting takeout on a regular basis, many small businesses are actively finding ways to support their fellow small business owners. Some...
Is Your Google My Business Optimized? A 15 Point Checklist
Reviewed March 25, 2020 Optimizing your online presence for local searches can boost your traffic and sales by as much as 600% or more, according to some case studies. The reason is obvious. More than one-third of all searches and more than half (56%) of mobile...
To Show or Not to Show – Out of Stock Products – Ecommerce Shopping
Handling out of stock items has long been a challenge for online stores but in today's COVID-19 pandemic, it is an even larger concern as so many businesses are running low on several products. There are multiple ways to look at "what is best" - is it what is best for...
Updating Your Business Hours in Google Maps During COVID-19
These are trying times, with many businesses about to be closed in the province of Ontario as of midnight tonight and those that are not closing, often working on reduced hours due to fewer shoppers. How to communicate this to prospective customers before they leave...
What is Voice SEO? and Why Does It Matter for My Business?
Voice based queries are on the increase and at the same time Google is rewarding (e.g. providing greater visibility to) sites that have the best content. Best content is considered that which answers all of the possible questions a reader might have. For example, on...
How to Use Citations & Web Directories to Attract New Customers – Link a Month
Citations and web directories are excellent tools that you can use to market your business online. They can boost your chances of getting noticed in the crowded online world, attract new customers and even drive sales. Although the words themselves might sound...