Recent Blog Posts
Choosing the Right POS for Your Cannabis Dispensary
Table of Contents Tailored to Compliance and Regulations Inventory Management Synched with Online Advertising Enhancing Customer Experience E-commerce Integration and Google Ads The iFrame Issue
How AI is Revolutionizing E-Commerce: An SEO and Google Ads Perspective
Seismic shifts have been rocking the e-commerce landscape in recent years. From the way we shop to how businesses target their audiences, technology continually drives
How Google Maps Transforms Cannabis Business Visibility
Ever felt lost trying to elevate your cannabis business across multiple marketing channels? You might have the best products, a fantastic team, and even a
Expanding Cannabis Business Reach with Native Advertising
The complexities of cannabis marketing can often seem overwhelming. You’re not alone if you’ve felt trapped in a never-ending cycle of trial and error. The
Harnessing the Power of Email Marketing in the Cannabis Industry
As the cannabis industry matures and more players enter the scene, simply having a great product isn’t enough anymore. Cannabis businesses, be they retailers, growers,
A Guide to Effective Organic Social Media Marketing in the Cannabis Industry
Navigating the myriad of marketing channels, especially in the tightly regulated cannabis industry, can be challenging. Without the option of paid promotions, brands are pushed
Leveraging SMS Marketing for Growth in the Cannabis Industry
When it comes to marketing in the cannabis industry, innovation is key. As a still-budding industry laden with strict regulations, marketers need to creatively exploit
Search Marketing in the Cannabis and CBD Industry: Adapting to Google Ads and SEO
When it comes to digital marketing, few industries face as unique a set of challenges as those within the cannabis and CBD sector. With the
Add More Channels to Your Marketing Mix
Studies have shown that customers need multiple touchpoints with a brand before making apurchase decision. The exact number of touchpoints varies by industry, marketing channel,
Integrating JaneApp and GA4
Our physiotherapy client forwarded an email to us today that JaneApp has finally becomecompatible with GA4 (we mentioned JaneApp in a post about the ongoing
Applying For Google Grants In Canada: Eligibility And Requirements
Table of Contents What is Google Ad Grants? Am I Eligible for Google Ad Grants in Canada? How Do I Apply for Google Ad Grants
Advertising PRP with Google Ads
Online advertising has become an indispensable tool for businesses to reach their target audience effectively. Google Ads, with its vast reach and targeting capabilities, has
Unlocking the Power of Tracking User Journeys and Funnels in GA4
Table of Contents User Behavior User Experience Tailored Marketing Campaigns Cross-Platform Tracking Future-Proofing Analytics Efforts In today’s digital age, understanding user behaviour and optimizing online
Overview of Cannabis Marketing in Ontario Canada
Challenges that impact digital marketing in the Cannabis industry come from two angles: The platforms themselves who typically do not allow paid advertising of recreationalcannabis
Cannabis Marketing in Canada: Our Story
Recently I wrote a CDAP Digital Roadmap (essentially the marketing section of a business plan) for a Cannabis retailer in Ontario and had to research
Harnessing the Power of Look-Alike Audiences in Google Ads
In our previous blog post, we explored the process of exporting audiences from Google Analytics 4 (GA4) to Google Ads, a powerful strategy to target
How to Export Audiences from GA4 to Google Ads: A Step-by-Step Guide
Table of Contents Step 1: Link GA4 to Google Ads Step 2: Create an Audience in GA4 Step 3: Export Audience to Google Ads Step
Writing Effective Page Headings: A Guide to Improving Your SEO and Accessibility
Page headings are essential components of any web page. They provide structure to your content, making it easy to read and digest, and they play