Welcome to the DriveTraffic blog whereby we aim to keep you up to date on all things digital marketing, with a particular emphasis on SEO.
Restaurants and COVID-19 – People Want to Know
Across the world, restaurants have been forced to close their doors to diners and allow only drive-thru or takeout. Savvy restaurant owners are offering curbside pickup for those that do not want to enter the restaurant. Getting the word out through social media,...
Stretching Your Search Marketing Budget in Tight Times
It might feel like everyone is limiting their spending to toilet paper and hand sanitizer but this is not true! Not only are people getting takeout on a regular basis, many small businesses are actively finding ways to support their fellow small business owners. Some...
To Show or Not to Show – Out of Stock Products – Ecommerce Shopping
Handling out of stock items has long been a challenge for online stores but in today's COVID-19 pandemic, it is an even larger concern as so many businesses are running low on several products. There are multiple ways to look at "what is best" - is it what is best for...
Updating Your Business Hours in Google Maps During COVID-19
These are trying times, with many businesses about to be closed in the province of Ontario as of midnight tonight and those that are not closing, often working on reduced hours due to fewer shoppers. How to communicate this to prospective customers before they leave...
What is Voice SEO? and Why Does It Matter for My Business?
Voice based queries are on the increase and at the same time Google is rewarding (e.g. providing greater visibility to) sites that have the best content. Best content is considered that which answers all of the possible questions a reader might have. For example, on...
How to Use Citations & Web Directories to Attract New Customers – Link a Month
Citations and web directories are excellent tools that you can use to market your business online. They can boost your chances of getting noticed in the crowded online world, attract new customers and even drive sales. Although the words themselves might sound...
![How You Can Use Featured Snippets to Boost Your Traffic [SEO TRENDS 2020]](https://d36rv9fgwerx7u.cloudfront.net/wp-content/uploads/Screenshot-2020-01-07-at-18.56.46-400x250.png)
How You Can Use Featured Snippets to Boost Your Traffic [SEO TRENDS 2020]
Featured snippets provide your audience with an instant answer to their question when they do their search. The snippet appears right there above the list of search results and the reader doesn’t have to click through or make any extra effort to get the info they need...
Events as Links – Build a Link Per Month
Do you organize events from time to time? Whether that event is in person or online, you can use sites such as Eventbrite to get the word out. If your event is free to attend, then it is free to post on Eventbrite - just be sure to link to your website! Try linking to...
How to Get to the Top of Google in 2020
Tl;dr? (too long, didn’t read? Here are your options for getting to “being #1” in Google in 2020) Change Your Goal Pay Big Bucks Work Your Butt Off Change Your Goal That’s right – what easier way to score a goal than to move the goal posts? More and more, Google aims...
SEO 2020 – Getting Links to Your Website – Link a Month
In looking at SEO for 2020, SEO tactics were broken down into content, technical and user experience. Where does the task of acquiring links to your website fall in there? Not sure and it’s not work that we love to do… but it needs to be done just like creating...
Secure Your Website With SSL
We are kicking off 2020 talking about what is involved in SEO. We broke it down into content, technical and user experience. Securing your website falls under Technical SEO. It is a bit surprising how many websites are not “secure” – that is they still use http vs...
Keep Your Contacts Up to Date With EverContact
I had used this tool in the past, then forgot about it. Recently I have been annoyed by the duplication of contacts on my phone (which is connected to Outlook and to my iPad) so decided to hunt down this software again. Within 5 minutes of installing the Outlook...