Meet the DriveTraffic Team
Darlene Moore
Owner, Digital Strategist, Analyst & Trainer
Who am I?
I am a digital strategist, analyst, trainer, and owner of DriveTraffic Digital Marketing. I have been working in the digital marketing industry since the mid 90s (I’m officially old!). My career began with doing email marketing, affiliate marketing, SEO, and Google Ads but then morphed into managing teams of digital marketers, webmasters, graphic designers and content creators while ensuring a successful client journey.
I’m a huge dog lover, petting each one I walk past, and I also enjoy kayaking, snowshoeing, and cycling depending on what time of year it is in Canada!
How can I help you?
I want to help your team build a marketing strategy uniquely suited to your business goals! I want to ensure that you are visible where your target market is looking for the products and services you provide! Working with me, you get an account manager, a marketing strategist, an analyst and someone who views success as seeing their clients happy with the results I have helped them achieve!
Every project and every client is unique — but two things remain the same: I value collaboration and meaningful client relationships. It starts with getting to know you: your brand, your challenges, and your goals. Ready to get the conversation started?
Nermin Canik
Conversion Optimization Consultant
Nermin has been working as a CRO Consultant to increase clients’ conversion rates since 2015. Her main areas of expertise are A/B testing & CRO Audit in Conversion Rate Optimization. She generally works with clients in e-commerce, tourism, airlines, dating, lead generation/landing page, telecommunication industries, etc. She is also a full-time freelancer. Nermin likes backpacking, swimming, and Turkish tea.
Hridoy Banik
GA4 and GTM Tracking Expert
Hridoy is a skilled Google Analytics 4 and Google Tag Manager specialist from Bangladesh, experienced in tracking website metrics for data-driven marketing decisions. He is also pursuing studies in Biochemistry. Hridoy aspires to leverage his expertise in data science and enhance his ability to extract valuable insights from complex data sets.
Sandor Van Laar
Google Ads Specialist
Sandor manages the Google Ads Team for DriveTraffic Digital Marketing. He is Google certified and a Google Partner and has been working with DriveTraffic since approximately 2015. Along with his wife Tashia, Sandor is originally from the Netherlands and currently lives in Cambodia. He uses his business and digital marketing skills to break the cycle of poverty and provide opportunities to young people to gain skills, experience and build digital businesses.
Scott Myers
Google Ads Specialist
Scott is Google Certified and a Google Partner. He has been doing Google Ads since 2016. Originally from the USA, Scott lived in Belgium for 8 years before moving to the UK with his wife. They have two boys and enjoy playing board games and reading. Scott also enjoys volunteering at his local church, doing production.
Igor Shokarev
Google Shopping
Igor is a Google Certified Specialist and a Google Partner with 8+ years of experience in eCommerce marketing. His main specialty is Google Shopping Ads and Merchant Center (creating and integrating data feeds / managing, analyzing, and optimizing shopping ads).
Igor helps eCommerce businesses get to the new level online, with a focus on ROI/ROAS (return on investment/return on ad spend). Allowing you to stay ahead of your competitors.
A big fan of space, music and computer games. Lives in Ukraine. Igor also has some background in web development, which is one of his biggest passions. Named his ginger cat Mars in honor of the future colonization of Mars.
Navneet Kaur
SEO Strategy
An experienced SEO freelancer and consultant helping eCommerce stores & local businesses to do better organically. Navneet helps websites rank better, attract the right audience and ultimately improve their sales. Technical SEO & content optimization are the pillars of her strategies.
Apart from SEO, Navaneet is a professional Badminton player and practices daily. She is also a die-hard animal lover and has 2 budgies. She enjoys reading, specifically about the share market, fitness, hair care & of course, SEO.
Liz Sauve
B2B and Product Marketing
Liz Sauve brings almost 20 years of progressive B2B marketing experience to the DriveTrafficTeam. Based in Ottawa, Liz has worked with a variety of SaaS organizations, from startups to IPO. She specializes in bringing visions to life. Known for her ability to execute, Liz works cross-functionally to build revenue engines for repeatable, scalable results. Her background in product marketing, email marketing, marketing operations, and demand generation enables her to tackle problems with a holistic approach.
Liz Sauve
SEO and Content Specialist
Laura is an SEO and content specialist with five years of expertise in helping small businesses across Canada drive meaningful traffic through high-quality content and effective SEO strategies. Before transitioning into the SEO and content space, Laura worked in demand generation and business development.
Laura runs her own small business – in the dance industry – and she loves to apply what she learns on the job to her personal business growth.
Darlene Moore
Owner, Digital Strategist, Analyst & Trainer
bio
Some of our Services
Search Generative Experience (SEO)
Stay ahead of the SEO curve by optimizing for Search Generative Experiences today.
Fractional CMO
DriveTraffic can help with the strategy and execution of your marketing plans.
Email Marketing Services
Let’s turn your email list into your most valuable marketing asset!
