Category: GA4

Table of Contents User Behavior User Experience Tailored Marketing Campaigns Cross-Platform Tracking Future-Proofing Analytics Efforts In today’s digital age, understanding user behaviour and optimizing online

Table of Contents What is an Audience? Audience Examples Audiences vs Segments How to Create an Audience What Is An Audience? What is an audience

Just getting started with GA4? Follow along on our journey.  There. I said it out loud so you don’t have to (but feel free to

GA4 – From Setup to Reporting Apologies for not publishing in a while – early January was busy with onboarding new Google Ads clients and finding

More in this series of migrating from Google Analytics’ Universal Analytics to GA4 As promised, I am easing you into GA4.  Today we will talk about

The question of “what would you like people to do on your website” or “what action would you like people to take” is a surprisingly

Following the previous article about getting started with GA4, You will want to ensure that traffic is flowing into your GA4 account, and if it

I am starting to see more questions around GA4, the newest version of Google Analytics that will replace Universal Analytics in June 2023. Google has