WTF am I looking at? Optometrist Edition

An optometry clinic came to me after spending thousands on Google Ads – but they had no idea if it was actually working.

The clicks were coming in, the budget was being spent, but the front desk wasn’t seeing more bookings.
When I asked to see their Google Analytics, there was no conversion tracking – and no plan to reduce ad spend over time by growing organic traffic.

Here’s what we did instead:

• Set up tracking for meaningful actions like “See These Frames on Your Face,” “Book an Appointment,” and “Call Now”
• Identified which ad groups were driving actual customers – and where money was being wasted
• Used those insights to start building SEO content around services like children’s eye exams and dry eye treatment

Now, they know which parts of their ad spend are working, which aren’t, and what topics they can eventually stop paying for as organic traffic grows.

That’s exactly what I help with in the Is Your Marketing Working? program:
Stop guessing. Start seeing what’s actually driving results.

👉 Learn more about the program
👉 See who We work with