If you’re a naturopath or healthcare provider who can prescribe medication, recent Google Ads policy changes mean you’ll soon need Health-Related Advertising certification — even
Yes, you can advertise Botox using Google Ads, if it’s permitted in your country, and you follow Google’s strict rules for restricted medical treatments. We
A healthcare clinic’s marketing team asked me to help them increase their visibility in Google Maps. When I opened GA4, it showed a decent number
Case Study The Challenge A Regional Tourism Association focused on increasing local business revenue by showcasing their region’s attractions struggled to fully leverage their Google
Case Study The Challenge A nonprofit organization in the education sector supporting retired professionals had access to the $10,000/month Google Ad Grant but faced several
Performance max campaigns may or may not be successful for any business at any given time. They may be successful for a while and then
Case Study Background A brick repair company, seeking to expand its online presence, initially utilized a free Google Ads campaign service. While this approach provided
Table of Contents Understanding Value-Based Bidding Tai Chi Studio Scenario Corporate Training Complexity Concerns and Considerations Looking Ahead to 2024 What is Value-Based Bidding Google
Seismic shifts have been rocking the e-commerce landscape in recent years. From the way we shop, to how businesses target their audiences, technology continually drives
