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A Regional Tourism Association focused on increasing local business revenue by showcasing their region’s attractions struggled to fully leverage their Google Ad Grant. Their main challenges included:
✅ Seasonal Marketing Adjustments – Their website and tourism campaigns changed each season, requiring a flexible ad strategy.
✅ Attracting the Right Visitors – They needed to target potential travelers who were most likely to visit and spend locally.
✅ Managing Compliance & Performance – Staying eligible for the grant while ensuring ad performance required continuous effort.
We created a dynamic, seasonally focused ad strategy to align with their changing website content and tourism priorities.
🔹 Seasonal Campaign Adjustments – Every season, we refreshed ad copy, keywords, and targeting to match current activities (e.g., summer hiking, fall festivals, winter sports).
🔹 Optimized Destination-Based Ads – We focused on attracting high-intent travelers by highlighting unique local experiences.
🔹 Google Ad Grant Compliance & Performance Monitoring – Ensured they maintained eligibility while maximizing ad engagement.
🔹 Data-Driven Strategy – We used analytics to refine targeting, improving ad effectiveness each season.
Higher bookings for local businesses
Stronger seasonal campaign performance
📈 Increase in Off-Season Website Traffic – More visitors engaged with their region year-round.
🏨 Higher Bookings for Local Businesses – Ads helped drive more traffic to hotels, restaurants, and attractions.❄️
Stronger Seasonal Campaign Performance – Ads successfully promoted the right experiences at the right time, leading to a higher conversion rate.
“We love how DriveTraffic adapts our Google Ads strategy every season to match our website updates and tourism priorities. Their expertise in Google Analytics tracking has given us clear insights into which local businesses are getting the most traffic, helping us refine our marketing approach and ensure all businesses benefit from our tourism efforts. Their work has driven real revenue for our region year-round.”
— Marketing Director, Regional Tourism Association
We developed a strategy to ensure our client succeeded even in the off-season.
Darlene is a search marketer, analyst, speaker, trainer, and owner of DriveTraffic Digital Marketing. She has been working in the digital marketing industry since the mid 90s and has narrowed her specialty to SEO, Google Ads and Google Analytics. She is especially interested in Google’s new Search Generative Experience and how businesses will need to adapt to remain visible. Want to see how DriveTraffic can help? Let’s chat!
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