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A nonprofit organization in the education sector supporting retired professionals had access to the $10,000/month Google Ad Grant but faced several challenges:
✅ Strict Compliance Rules – Staying eligible required ongoing adjustments and monitoring.
✅ Limited Time & Resources – Their team was already stretched thin, making ad management difficult.
✅ Low Conversion Rates – While their ads were generating traffic, they weren’t translating into meaningful engagement.
We provided full-service Google Ads management, helping them stay compliant with the Google program and drive real results.
Account Optimization & Compliance Monitoring – Ensured they met all Google Ad Grant requirements.
Targeted Ad Campaigns – Developed strategic ads to reach educators, donors, and supporters.
Landing Page Optimization – Aligned ad copy with compelling landing pages for better conversions.
Ongoing Performance Tracking – Monthly reports and continuous improvements maximized the grant’s impact.
Boost in Membership Sign-Ups
Higher Engagement in Volunteer & Advocacy Initiative
📈 Increase in Website Traffic – More qualified visitors engaging with their mission.
🎯 Boost in Membership Sign-Ups – Strategic targeting led to a rise in new members.
💡 Higher Engagement in Volunteer & Advocacy Initiatives – Ads successfully connected them with passionate supporters.
“Before working with DriveTraffic, we struggled to see real results from our Google Ad Grant. Now, we have a clear strategy that drives engagement and supports our mission. Their expertise has been invaluable.”
— Nonprofit Leader in the Education Sector
We improved website engagement and conversion activity website wide.
Darlene is a search marketer, analyst, speaker, trainer, and owner of DriveTraffic Digital Marketing. She has been working in the digital marketing industry since the mid 90s and has narrowed her specialty to SEO, Google Ads and Google Analytics. She is especially interested in Google’s new Search Generative Experience and how businesses will need to adapt to remain visible. Want to see how DriveTraffic can help? Let’s chat!
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