Menu
A brick repair company, seeking to expand its online presence, initially utilized a free Google Ads campaign service. While this approach provided some
conversions, the quality and cost-effectiveness of these leads were sub-optimal.
The primary challenge was the high cost per conversion ($84.20) and low
conversion rate (0.24%) of the Google-built campaign. Additionally, a significant
portion of the conversions were low-quality spam phone calls, further diminishing the campaign’s effectiveness.
Conversion rate increased significantly from 0.24% to 36.51%.
Cost per Conversion reduced dramatically from $84.20 to $16.25.
Our digital marketing agency took over the campaign with a strategic overhaul.
We shifted the focus from phone calls to form completions, targeting higher
quality conversions. Our team designed and implemented tailored Google Ads
campaigns, leveraging our expertise to optimize ad performance.
This case study demonstrates that while free Google Ads campaigns can offer a
starting point, specialized expertise from a dedicated digital marketing agency
like DriveTraffic can significantly improve both the cost-effectiveness and quality of conversions. Our tailored approach for the brick repair company not only reduced the cost per conversion but also dramatically increased the conversion rate, ensuring a more substantial return on investment and higher quality leads.
We shifted conversion quality from spam phone calls to valuable form
completions, enhancing lead quality and potential for actual business.
Darlene is a search marketer, analyst, speaker, trainer, and owner of DriveTraffic Digital Marketing. She has been working in the digital marketing industry since the mid 90s and has narrowed her specialty to SEO, Google Ads and Google Analytics. She is especially interested in Google’s new Search Generative Experience and how businesses will need to adapt to remain visible. Want to see how DriveTraffic can help? Let’s chat!
Join our mail list to start receiving interesting Digital Marketing Updates…infrequently, we promise!
