A healthcare clinic’s marketing team asked me to help them increase their visibility in Google Maps.
When I opened GA4, it showed a decent number of conversions. But nothing matched their internal appointment logs.
Turns out, the “conversions” were just people clicking on the phone number or contact page – not actual bookings.
WTF were they looking at?
Once we mapped real conversions to outcomes, we found:
- A leaky funnel between online interest and offline scheduling
- Confusing navigation that buried urgent care and specialty services
- An ad campaign sending traffic to a page with no call-to-action
We rebuilt tracking around real patient actions and updated the UX flow.
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Darlene is a search marketer, analyst, speaker, trainer, and owner of DriveTraffic Digital Marketing. She has been working in the digital marketing industry since the mid 90s and has narrowed her specialty to SEO, Google Ads and Google Analytics. She is especially interested in Google’s new Search Generative Experience and how businesses will need to adapt to remain visible. Want to see how DriveTraffic can help? Let’s chat!
