A few months ago, a boutique law firm asked me to review their Google Analytics.
Traffic looked decent. Bounce rate was low. They were feeling good.
But when I dug into the data, I found something… odd.
They were getting hundreds of visits to a blog post about “how to file for legal separation” – but it was all traffic from the US, and they only serve Ontario Canada.
Meanwhile, their “Book a Consultation” page? Crickets.
WTF were they looking at?
It turns out their blog was ranking for a high-volume search, but it had nothing to do with their paying clients. And their core services weren’t being found at all.
We fixed that by:
- Creating location-specific pages for key services
- Updating meta descriptions and internal links to guide visitors to action
- Tracking qualified conversions, not vanity metrics like pageviews
Suddenly, the right people started finding them – and booking consultations.
If you’ve ever opened your analytics and thought, “This looks fine… I guess?”
You’re not alone. That’s why I created the Is Your Marketing Working? program.
It includes:
- A monthly analytics check-in (in plain English)
- Strategic insights, not fluff
- Two calls per month to review what’s working (and what’s not)
This is where we figure out what’s really going on behind the numbers.
https://www.drivetraffic.ca/is-your-marketing-working/
Want to know if this applies to your business? https://www.drivetraffic.ca/who-we-work-with/
- About the Author
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Darlene is a search marketer, analyst, speaker, trainer, and owner of DriveTraffic Digital Marketing. She has been working in the digital marketing industry since the mid 90s and has narrowed her specialty to SEO, Google Ads and Google Analytics. She is especially interested in Google’s new Search Generative Experience and how businesses will need to adapt to remain visible. Want to see how DriveTraffic can help? Let’s chat!
