Asking questions such as these will help prevent future headaches, avoid hidden costs and ending up with a website that does not generate the leads you had hoped for.
🧪 Experience & Portfolio
- What platforms do you work with (e.g., WordPress, Shopify, Squarespace, Wix, Webflow)
- If WordPress, which page builder do you use? (You’ll want to decide whether speed and SEO performance or ease of editing is more important to you. Gutenberg is gaining traction as the default editor, but some developers still use tools like Elementor or Divi.)
- Do you specialize more in front-end design (visual layout, branding) or back-end development (functionality, custom features)?
- Can I see examples of sites you’ve built in my industry or similar in scope?
- Do you have client references or testimonials?
🔧 Technical and Platform Questions
- Will my site be mobile-friendly/responsive?
- Is the website backed up automatically?
- Do you custom-code websites or use prebuilt themes?
📈 SEO & Performance
- Do you integrate SEO best practices throughout the development process?
- Will you install Google Analytics and/or integrate Google Search Console?
- Do you offer help with redirects if I’m migrating from an old site?
🧠 Ownership & Access
- Will I own my website after launch?
- Will I have admin access to the backend?
💵 Budget & Pricing
Beyond your fees, what recurring costs should I budget for in the first year?
- Hosting
- Platform subscription
- Plugins
- Licenses
🎯 Project Scope & Process
- Are you willing to work with my SEO Agency?
- Do you provide meta tags for social media?
- How long will the project take from start to finish?
- What happens if we go over the timeline or budget?
- How often will we communicate during the project?
- Will you train me or my team on how to use the backend?
- What sort of support do you provide post launch?
- What do you need from me before you can begin?
- About the Author
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Darlene is a search marketer, analyst, speaker, trainer, and owner of DriveTraffic Digital Marketing. She has been working in the digital marketing industry since the mid 90s and has narrowed her specialty to SEO, Google Ads and Google Analytics. She is especially interested in Google’s new Search Generative Experience and how businesses will need to adapt to remain visible. Want to see how DriveTraffic can help? Let’s chat!
