Get Accurate GA4 Data Across All Your Key Platforms
Resolve GA4 data discrepancies and improve mismatched numbers.
Get accurate, custom-configured tracking you can trust for better decisions and reporting.
GA4 Consulting Services
With the right setup, many businesses see channel and campaign reporting approach 90–95 percent accuracy — though results depend on platform and consent conditions.
Assess Data Mismatches
- Pinpoint issues in data collection, configuration and processing
- Propose measurement plan to correct gaps and inconsistencies
Analytics Strategy & Planning
Translate business goals into an actionable analytics plan
Ensure compliance with personal data requirements including:
- Proper handling of Personally Identifiable Information (PII)
- Cookie consent management
- Local General Data Protection Regulation (GDPR) obligations
- Determine whether browser-based or server-side tagging best supports your data goals
Integrating GA With Other Platforms
Google Ads
Import reliable GA4 conversions into Google Ads to improve bidding, optimization, and audience targeting.
CRMs
Connect GA4 with your CRM to link early website interactions with long-cycle conversions for a full customer-journey view.
Meta Pixel & Conversions API (CAPI)
Use Meta Pixel and CAPI to improve lead and purchase tracking. CAPI doesn’t link to GA4, but both can share the same tagging setup for consistent data.
GA4 Implementation & Management
Configure Google Tag Manager (GTM) and GA4 properties, data streams, and key events to track what matters most to your business:- Set up conversion tracking for forms, leads, downloads, ecommerce, and other high-value actions
- Implement cross-domain tracking to ensure accurate attribution across websites, apps, or booking tools
- Test, validate, and troubleshoot tags, events, and pixels to ensure data accuracy
- Add advanced configurations as needed, including content groups, custom audiences, and enhanced ecommerce
Reporting & Data Analysis: Analysis & Interpretation
Clear, Structured Reporting
Data can be presented in dashboards, summaries, or spreadsheets so you can easily understand performance without digging through GA4.
Explanation of the Numbers
Sometimes graphs and tables are not enough. We explain what the numbers mean, highlighting trends anomalies, and opportunities – along with actionable recommendations.
Teach and Educate
What if we taught you how to explore your own data in GA4 so you can answer everyday questions without relying on a custom report for every scenario?
Here are a Few of the Challenges We've Heard From Clients:
- GA4 often underreports because:
events aren’t firing on every device/browser - consent mode suppresses data (especially in the EU/UK)
- ad blockers prevent tracking
- form or checkout changes broke your event triggers
- cross-domain tracking isn’t configured properly
- the event is firing but not marked as a conversion
- users convert offline or after long delays
- Neither system is “right.” They count conversions differently:
Meta deduplicates, models, and attributes aggressively - Meta uses different attribution windows (7-day click / 1-day view by default)
- GA4 uses last-click attribution by default
- Meta receives CAPI events even when the browser blocks tracking
- GA4 loses more events due to privacy and browser restrictions
They are measuring similar behaviour with different rules.
- Shopify is generally the source of truth for completed orders because it records transactions at the server level.
GA4 is a good indicator but not an accounting tool. Gaps occur due to: - blocked browser tracking
- iOS restrictions
- order confirmation
- URL behaviour
- redirects or checkout apps
- events firing late or not at all
The goal in GA4 is directional accuracy, not identical numbers.
- Not always. It depends on how much data loss you’re experiencing, whether having more of your conversions counted matters for your decisions, and whether modeled conversions are sufficient for your campaigns.
Pros
- Helps recover conversions lost to ad blockers and privacy settings
- Gives ad platforms stronger signals for optimization
- More stable than browser-only setups after site or form changes
- Can improve site speed by reducing third-party scripts
Cons
- Extra setup and ongoing hosting costs
- More technical maintenance compared to browser-only setups
- Not necessary if modeled conversions already meet your needs
We can review your setup and advise whether server-side tagging would offer meaningful benefit for your situation.
Possibly. When your workflow changes, tracking often needs updating to follow it. Common causes include:
- events breaking due to changes in forms, buttons, IDs, or templates
- checkout apps or third-party tools bypassing your GTM container
- cross-domain tracking misconfigurations
consent mode limiting what GA4 can record - GA4 filters excluding legitimate traffic
- pages, URLs, redirects, or flows changing in ways that stop events from firing
- CRM handoff or confirmation pages change
- new tools added to the process (booking software, chat widgets, HubSpot forms, etc.)
If we set up your existing tracking, you can hire us hourly any time to confirm everything still looks correct. If we didn’t set it up originally, we can help through our Assess Data Mismatches service.
Ongoing Support
Tracking can break quietly – during site updates, content changes, platform upgrades, or new marketing campaigns. Data Quality Monitoring provides periodic reviews to ensure your GA4 and GTM setup continues to collect accurate information.
This can include:
- Periodic accuracy checks on key events and conversions
- Validation after major site or form changes
- Reviews of significant drops, spikes, or missing events in your data
- Regular reviews of important events, conversions, and integrations
- The goal is to catch issues early so you can rely on your reporting and make decisions with confidence.
- We’ll reach out on a quarterly basis to ask whether anything has changed that might affect your data – Google Ads accounts, CRMs, new marketing platforms, website forms, and more.
- You can also contact us any time with questions like, “We updated our lead form – can you confirm tracking still works?” and we’ll handle the required checks and fixes as hourly work.
Not Sure If Your GA4 Setup Is Working?
Get clarity with a free 20-minute review.
We Help You Embark On A Route Toward Data-Driven Excellence So You Can…
Take advantage of GA4’s rich, user-centric metrics and insights for strategic decision-making.
Create highly customizable reports that cater to your specific business needs.
Streamline your marketing campaigns with intensive customer segmentation for a laser-focused approach.
Track user journeys across websites, apps, and other digital touchpoints under one property for effortless data analysis.
Enhance your marketing strategy through monthly reporting to ensure a consistent increase in revenue.
Leverage machine learning to predict metrics to improve customer retention and increase your ROI.
Why Accuracy Is Never 100 Percent
- Even with a perfect setup, no analytics platform reports every conversion. Differences in privacy rules, ad blockers, browser settings, mobile behavior, consent banners, and platform modeling all create unavoidable gaps. GA4, Meta, TikTok, Shopify, and CRMs each use different attribution windows, tracking methods, and definitions — so some variation will always remain.
- The goal isn’t perfection — it’s minimizing gaps and getting data close enough (often 90–95 percent when conditions allow) to make confident decisions.
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