Website Redesign That Includes SEO

Download Our SEO Redesign Playbook!

Typical Web Design Projects

You spend months working with a web design team to get your website exactly where you want it. You finally launch the site and over the next weeks and months you start to notice a decline in leads or sales. You can tie the decline to the launch of the new website but have no idea what is wrong!

We hear these horror stories all the time. Rather than reverting to what you had previously (if there even is a backup copy), we focus on getting you more leads or sales than what you had before.

Here’s the truth: A redesign is more than a facelift — it’s your best chance to build a site that works for you.

If SEO isn’t part of your redesign process from day one, you’re risking a drop in traffic, leads, and revenue.

At DriveTraffic, our SEO Services ensure your redesign won’t compromise your search rankings and instead will elevate your presence.

Why SEO Needs to Be Part of Your Redesign Process

A website redesign is the perfect opportunity to build something beautiful and effective.

When SEO is involved from the start, your new site is:

Built on a structure that supports growth
Aligned with how people actually search
Faster, more accessible, and easier to navigate
Ready to rank, convert, and scale with your business

And if SEO is not considered?

You could lose search rankings — sometimes overnight
Existing traffic and leads may drop due to broken links or removed pages
Poor structure can limit how (or if) your content gets indexed
Missed opportunities for visibility, simply because the site wasn’t built with search in mind

Want to dive deeper? Listen to our Podcast on Rethinking Website Designs for expert insights.

The SEO Redesign Process

Clarify Your Website Goals & Define What Success Looks Like

Before any design decisions are made, we define the purpose of the redesign. We identify measurable outcomes — whether it’s higher rankings, faster load times, more qualified leads, or better user engagement — and build the strategy to support them.

Audit the Existing Site & Plan a Smarter Site Structure

We review your current site to understand what’s working and what’s not and help map out a clear, intuitive site architecture that supports both users and search engines.

Build with SEO in Mind & Redirect With A Strategy

Throughout the design and development process, we stay involved — advising on metadata, URL structures, internal linking, accessibility, schema markup, and page speed. Everything is optimized to support visibility from the start.

Run Pre-Launch SEO Checks

Before launch, we review everything — from tracking tools and technical settings to mobile usability and on-page elements — to make sure nothing falls through the cracks.

Monitor Post-Launch Performance

After the site goes live, we monitor traffic, keyword rankings, and site health to catch any issues early. We also guide your team on how to keep improving performance over time.

Post-Launch: Keep Your New Site Fast, Secure, and Worry-Free

Launching is step one. Keeping your site reliable, accessible, and restorable at all times is what protects your investment.

Why post-launch support matters:

Avoid costly downtime. Auto-updates often trigger plugin conflicts that can break key pages or forms. Proactive management prevents the “update → crash → scramble” cycle.
Protect sensitive data. Hardened security, active monitoring, and rapid patching reduce risks from exploits and bots.
Stay fast & stable as you grow. Performance tuning and uptime monitoring help you convert more visitors into leads.

Using a Managed Hosting & Maintenance Service

For true peace of mind, many businesses turn to specialized services like ShiftWeb’s Reliable Managed Web Hosting & Maintenance to handle the technical side of WordPress care. Providers like this manage security, backups, and software updates so you don’t have to.

Highlights of services like ShiftWeb

Managed updates for WordPress core, theme, and plugins with conflict checks and safe rollbacks.
Security & uptime monitoring to keep your site protected and available.
Automated, off-site backups with quick restore if anything goes wrong.
Performance oversight to keep your site fast and responsive.
Premium plugin management. For example, clients may get access to tools like Rank Math SEO, kept up to date by the host.