Visibility (aka Search Engine Optimization or SEO)

There are multiple ways of determining how visible you are in the organic section of search engines (Google drives about 90% of organic traffic for many companies). But, before we decide which technique to use to gauge that visibility, we need to decide for which subjects you want to be most visible.

First, create a list of your products or services in descending order of importance or relevance. Be sure to include a competitor or two for each. Next, relay what sets you apart from the competition, like what makes your product or service better than the rest? Don’t worry if you can’t answer that right away as we’ll ask you a series of questions to help figure that out.

Once we are clear on the products and services you offer, we’ll determine the keywords or phrases that your target audience uses when seeking what you have to offer. Then comes the most crucial part: ensuring your website structure, content and marketing all reflect these topics and keywords.

We’ll also make good use of Google Webmaster Tools to verify if we are on the right track, tweaking our process as we go. If we are not driving higher volumes of more qualified traffic to your site, we’ll adjust our method to make sure that we are!

Once we have everything else untangled, here are some more options for measuring your visibility:

  • Monitoring the increase in organic traffic monthly and/or yearly.
  • Determining the number of entry pages for organic traffic.
  • Drafting a monthly ranking report.
  • Computing the volume of impressions and queries for each product or service.
  • Calculating the number of goal completions (e.g. purchases or contact requests).

Want to talk about how we can improve the visibility of your site in Google and other search engines? Send us a message!