Outsourcing Your Google Advertising

$750.00 exc. HST

Outsourcing

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Description

Google Ads – formerly known as Google Adwords and Pay Per Click or PPC, is in constant flux. There are are always new interfaces, new tactics and new automated “things” (like automatically connecting your Google My Business to Google Ads) taking place. Not only do you or a team member have to do the day to day work, you have to keep on top of all of these changes! It rarely makes sense to do this in-house when we have a team that can handle it for you. From set up to day to day management to regular reporting, we can do it all. We understand your hesitation at turning your account over to an unknown entity (us) at this point… therefore we offer you a Google Ads Audit so you can see if we can find opportunities to do better than you are doing.

4 Reasons to Outsource Your Google Ads

  1. Cost – Generally, the cost of hiring a full-time in-house paid search team will far exceed the cost of outsourcing to a PPC Agency when you include salaries, software, and overhead expenses such as laptops and desks (you do know that every employee wants a standup desk these days, right?)
  2. Access to Software – Some of the tools that are most helpful in this industry are just cost prohibitive for a single company. We’ve got access to all the common tools – you don’t have to pay the exorbitant monthly fee for them to be helpful to your business!
  3. Knowledge – with the changing environment of Google Ads, it is also important to have a team that is up to date with all the recent updates and can implement these changes to your account when the timing is right.
  4. Flexibility – your staff member wants to take two weeks off… who will manage the account? Because we take a team approach to managing Google Ads, there is always someone looking at the account plus we back that up with automated alerts that notify us when something is awry.

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Words from our clients:

  • I had a positive experience working with you and feel the work your team did was good quality and effective.

  • I have had the pleasure of working with Darlene on joint client work regarding SEO. I have found her knowledge of Google Analytics, Keywords and use of SEO to be top notch. Some of the benefits my clients have experienced are increased traffic, as well as a strong awareness of where and why their traffic has improved. She has helped them to really get a grasp on how their website and SEO can work to get them results.

  • Darlene really gets this stuff! And she’s able to explain it in language I comprehend. She has taken the time to understand our business in order to deliver high quality traffic to our site and deliver benefit to our advertisers.

  • Darlene/DriveTraffic was instrumental in providing SEO services to our company and, by extension, our clients. The level of detail Darlene captures and deciphers regarding the behaviour of how ones’ business is performing on the web is substantial and she presents the data in a meaningful manner that isn’t overwhelming to the end user. In our experience, she orchestrated and executed a plan/campaign for the target business that caused their online conversions to increase both dramatically and – more importantly – consistently. We are very satisfied with the results. Highly recommended.

  • Very good presentation by Darlene. It’s all about the small nuggets of information when put together give you a more reliable picture. It is thanks to presenters like Darlene that small business owners can have a good sense of how healthy their business truly is on the www. Thanks again 😉

  • Darlene really gets this stuff! And she’s able to explain it in language I comprehend. She has taken the time to understand our business in order to deliver high quality traffic to our site and deliver benefit to our advertisers.