Google Dance

$250.00 exc. HST

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Description

What the heck is the Google Dance? It is a series of tasks that DriveTraffic implements at the start of all client projects. These tasks are designed to set up measurement so we know what your baseline traffic and conversions are so we can measure improvement as we do our digital marketing work!

Food for thought: If you are not measuring, how do you know if your Google Ads Campaign is working?

Here is a rough outline of the tasks we complete:

  • Request Facebook Conversion Tracking Pixel to add to Google Tag Manager
  • Gain access to existing Google Accounts if possible
  • If no GA currently, create Google Account for client
  • With new client account, sign up for:
    • Google Tag Manager (GTM)
    • Google Analytics (GA)
    • Google Search Console (GSC)
    • Google My Business
  • Give access to client
  • Create events and goals in Google Analytics
    • Clicks on email
    • Clicks on phone numbers
    • Outbound links
    • Form completions
  • Set up Heatmap Account
    • Add heatmap code to GTM
    • Create 3 heatmaps

Possible add-on: tracking of navigational menus

Give us details (click here)