More than 900 million people visit Facebook every day, 700 million of those people use their phones and tablets. Facebook users see your ads along with updates from family and friends.
From a Facebook Ad, people can get directions to your store, download your app, view your videos, add an item to a shopping cart or take another action on your website.
When you run a Facebook Ad, you choose the audiences that see your ads based on:
- Demographics (age, gender and more)
- Interests (activities, hobbies and more)
- Brands they like
- TV shows they like
Whether you want to get more people to your website, in your store, or installing your app, Facebook’s mobile platform is becoming much more crowded and it’s filling up more quickly than others. Now is the time to connect with your customers!
Think Facebook is just for small and medium sized businesses? Thanks to Facebook Remarketing, you can show ads to people who previously visited your website. These ads show up when those people are on Facebook – presumably their downtime where they might say “oh yes I was looking into this earlier today… this is a good time for me to resume that research and see what this company is all about”. Similar to Google AdWords Remarketing, the Display Network did not work for many companies…but Remarketing is working beautifully. Similarly, Facebook Advertising may not be the right fit for your B2B company but Facebook Remarketing may just be. There is no harm in giving it a try for a month!
Reach out and see how you can put Facebook advertising to work for you!