SEO Trends 2018

SEO

What is SEO?

SEO is short for Search Engine Optimization. It’s a way to increase the exposure of your business through organic (non-paid) search engine results.

To some, it’s all about appearing #1 on Google when someone searches for something related to your business. At DriveTraffic, we say it is about increasing revenue from being more visible on Google due to using keywords that are relevant to your business.

How does it work?

When someone searches for something on Google (or any search engine), Google will use different signals to determine which results are most useful to the searcher. SEO is all about making sure your website and content have the right signals to be noticed by the search engine and then placed near the top of the results list.

It’s important to pinpoint the keywords associated with your business. Think about the terms that people would type into the Google search bar when they’re looking for a product or service related to your business! Then, we create quality content incorporating those keywords. We even include them in the meta descriptions and title tags of your pages.

Keywords aren’t the only aspect of SEO though. There are other factors that Google takes into account when ranking your page! They include:

Quality of content:

Does it answer the searcher’s query? Google wants to put
the most useful and informative content at the top of its results list.

Shareability:

Is your content being linked on other sites and cited as a trusted source? Are people sharing it on social media? With each share, your content builds credibility!

User-experience:

Is your website user-friendly or does it load slowly and is hard to navigate?

Working on these factors will turn you into a reliable industry expert in the eyes of Google, leading you to be ranked higher on the results page. This is because Google only wants to give its users the very best content.

Why do I need it?

If you are creating content for your website and you expect people to find that content, you need to be sure that your website is SEO friendly and the content meets the needs of the searcher. 

Can I do it myself?

Absolutely! SEO can seem complicated and overwhelming, but DriveTraffic can help you better understand it and master it successfully!

Our SEO Expert, Darlene Moore, has crafted an SEO Process so that when you are creating content, you can ensure that it is SEO Friendly and that you are going through the proper steps to ensure it is visible in Google and will eventually drive traffic.

When should I hire an expert?

It’s always a great time to invest in search engine optimization, but there are a few instances where
it’s critical to have a professional by your side!

  1. You are Doing a Website Redesign and Want to Ensure You Don’t Lose Traffic.
  2. It is important that you come up in Google Maps and currently your competitors are beating you.

Want to improve your SEO?

Our team is ready to help your business gain quality website traffic, increase sales, and gain
gain new customers!