Google likes to change its rules, seemingly at random. This is especially true when it comes to the search engine results page (SERP). Two people can enter the identical keywords into Google and see entirely different results. While it’s not necessarily something to panic about when it comes to SEO, it is important that you understand how Google ranks your content. It will also help you to learn about the purpose of rank trackers.

Google ranking and Rank Trackers both serve a useful purpose, but staying on top of your Google rankings will benefit your business more over time. A rank tracker is a third-party tool such as SERP Watcher, Rank Watch, SERP Book, Pro Rank Tracker or a myriad of others that track a website’s unique position for specified keywords.


Why Google SERP Serves You Better than General Rank Trackers

Personalization is all the rage these days, and it’s no different when it comes to analysing SERPs (Search Engine Results Pages). With Google, you receive far more personalized results than you do with other types of rank trackers. For example, you can gather data from Google about each person’s search history (unless they are in incognito mode), other websites visited, and whether they are logged into Google or not. Perhaps most importantly, it provides the data that marketers typically care about the most: How did users engage with the content? Knowing the answer to this question lets you know at a glance the general effectiveness of your marketing efforts.

Here are some other benefits of relying on Google rankings for SEO:

  • Location matters: When Google knows a user’s geographical location, it can return the most relevant search results. No one cares about a product or service halfway across the country when they need it now, and they need it locally.
  • Feedback on different search settings: Many web users don’t even notice that their default position is “All” when they begin their query. As a result, they receive text, videos, images, maps, and anything else pertaining to their search terms. They also have the option of narrowing their results to just one of these categories. People search for things differently on their smartphone or tablet than they do on their laptop or desktop computer. Google recognizes these differences and provides distinct data for each type of search. Because people use more words in a voice query than when they type, Google responds by generating websites that respond to the query. This is important to remember because voice search will only become increasingly popular in the years to come.
  • Time of day: When you compare SERP results with a rank tracker, you must look at identical time periods. This can be challenging because results can change multiple times a day due to breaking news and other events outside of your control.

Trying to use both Google rankings and a separate rank tracker can be frustrating and time-consuming as well as provide you with inaccurate results. When you are not sure what step to take next, DriveTraffic can help.

DriveTraffic is one of Canada’s leading digital marketing agencies. We invite you to contact us to request an audit of the content you currently have on your site. We will ensure SEO optimization on every page, so your company is ready to start receiving more leads and sales conversions due to its prominence in search results.