Post Secondary Institutions: Industry Challenges Post-secondary education institutions, including colleges, universities, and trade schools, are often unaware of where their digital marketing efforts are finding success – or falling flat. It can be overwhelming...
With over a billion users, YouTube reaches a substantial portion of the four billion people on the internet every day. If your business isn’t posting videos, you are missing out. You’re missing out on traffic; you’re missing out on sales; you’re missing out on...
Thin content refers to a site that contains pages of content that do not bring value to the reader. Such pages are often duplicates of other pages on the site or provider very little information. This concept came about in February 2011 when Google rolled out Panda,...
[A Definitive Answer to How Many Words Google Requires for SEO Purposes] Size matters — but only in certain things, like ice cream cones. When it comes to word count, however, bigger doesn’t necessarily mean better. Simply put: Longer content, in and of itself, does...
Google likes to change its rules, seemingly at random. This is especially true when it comes to the search engine results page (SERP). Two people can enter the identical keywords into Google and see entirely different results. While it’s not necessarily something to...
Typing a search query online or on a smartphone is so ‘last year’. With the calendar only days away from flipping over to 2018, it’s clear that voice search is a trend that will continue to grow rapidly. Thanks to the popularity of devices like Google Home and Amazon...
