Exact Match

  Exact match is the most specific of all of the match types. It is referenced by square brackets around your target phrase and can be used for specific reasons: Perhaps you carry a limited selection of products and want to make sure that your ad is not visible...

Phrase Match

All you have to do is surround each of your existing keywords with quotation marks and voila! You have phrase match. Phrase match simply means that a user’s query (or what they are searching for) must include the phrase you are bidding on. It can include more words in...

AdWords Keyword Match Types

So many people attempt AdWords on their own… and usually end up crying when they see how much it cost them and how little they got out of it. With a few basic tips, you can actually reverse this scenario – have it cost very little and get a lot out of it! The first...
New (Paid) Layout for Google Maps

New (Paid) Layout for Google Maps

Google is testing (or apparently has been for some time) a new layout on their SERPs (Search Engine Results Pages) that looks like the previous “local pack” (usually 7 local listings plotted on a map) but this time it is three and if you notice the small...