Negative Keywords

Negative Keywords

Update: Ross from PaidInsights.com reached out to share a list of negative keywords that he has curated. This list is available on his blog or can be downloaded if you share your email address (which then puts you on the PaidInsights mailing list). The list of...

Modified Broad Match

You got scared off of broad match so you are wondering why you should consider modified broad match? It is much less scary but is the way that I use it is really about the same as phrase match therefore you could just stop reading (right now) and stick to a combo of...

Exact Match

  Exact match is the most specific of all of the match types. It is referenced by square brackets around your target phrase and can be used for specific reasons: Perhaps you carry a limited selection of products and want to make sure that your ad is not visible...