If you’re a local business and you still haven’t set up your Google My Business account, you might be potentially losing two-thirds of your online customers. Google Knowledge Panel has become the new hotspot from where most of your local leads now originate. Here’s what it looks like.
Google’s local listing features your address, website, location and directions, working hours, reviews, photos, and more. As you can see, there’s a lot of information here that is of great interest to your customers. They can quickly scan the results and decide which business they want to deal with, without having to go to every individual business’s website.
The New Google My Business Features
Google has recently added even more value to its local listings by introducing two new features:
Menu Page: Food and drink outlets can now provide a direct link to their menu page.
Product or Service Page: Other local businesses will be able to provide a direct link to their product or service pages.
Obviously, Google wants to make it faster and more convenient for its users to accomplish their intents. The information in your Google My Business helps people decide if they want to make contact, whereas a direct link to the menu or service page helps shorten their journey. For you, it means your local search result now has not one, but two links to your website.
You can work on your menu/product/service page and transform it into a high converting landing page. But you have to get on Google My Business first. If you haven’t completed your Google My Business profile, the Knowledge Panel for your business may contain incomplete information or may not appear at all during local searches. On the other hand, optimizing your Google My Business can make more people click on your link, call your phone, or visit your location.
More Reasons to List with Google My Business
Listing your local business with Google also lists your location on Google Maps. This means hungry buyers can see how far they are from you and follow the directions to reach you. After all, half of the local mobile searches lead to store visits. Google My Business allows you to add photos and videos of your business and provides a credible review and rating platform. Long story short, there are more benefits of listing your business with Google than any local, legit business can ignore.