More than 30,000 businesses use Infusionsoft. Most of them also have their own websites with Google Analytics (GA) installed. However, they usually don’t have their Infusionsoft data integrated into GA. This puts them in a blind spot as far as their crucial Infusionsoft visitors and customers are concerned.
Consequences of NOT Integrating GA and Infusionsoft
Infusionsoft offers its own insights to users. It creates a record for each visitor coming to your pages that have the Infusionsoft tracking code on them. You get the report with aggregated visitor data for all your Infusionsoft landing pages, subscription and order forms, storefront, shopping cart and thank-you pages.
But this only gives you a partial picture. For instance, you don’t know the keywords that the visitor searched to reach your Infusionsoft property*. You cannot track recurrent or automated payments. You cannot track or access detailed data for a visitor who hasn’t visited any of your pages in 90 days (a problem for B2B companies, most of which have considerably longer sales cycles).
The most crippling drawback of not tracking your Infusionsoft traffic with GA is that you’ll not be able to track conversions as you should. You will not have the luxury of using Attribution Model Comparison Tool, Data-driven Attribution, Ecommerce Reporting, Goal Flow, and other advanced features that GA has to offer.
Benefits of Combining Google Analytics and Infusionsoft
Obviously, the opposite of the above is true: Integrating Infusionsoft with Google Analytics will allow you to track and record a visit from its point of origin, and observe the workflow and behavior of your visitors on different pages. You will be able to understand your customers better and make adjustments to your page layout, copy, workflow, and other details to offer a better user experience.
Google Analytics also enables you to see which particular devices and channels your traffic is coming from. This means you can focus on the most lucrative sources to optimize your sales pages to offer the best user experience on those devices and channels. You can refine your keywords, track multiple channels, measure the SEO impact and social activity, track campaigns, and do a plethora of other things that you’ll be missing if you don’t integrate.
How to Do It?
Smart entrepreneurs can exploit this gap. Previously, the integration required writing and tweaking code; today a working plug-in is available.
AnalyticsConnect.io reports all of the sales data from your Infusionsoft pages into Google Analytics Ecommerce and Google Adwords Conversion Tracking. It will provide GA the data that can be analyzed using GA’s advanced tools. Infusionsoft also suggests AnalyticsConnect as the easy way to get sales data into GA (and also Facebook).
AnalyticsConnect is free to use for 15 days, and then costs $14.95/mo from there on. Those who might like to take the free but laborious route can check out this detailed article by Brian Bourn.