In October 2024, Google made some announcements regarding what we should focus on in our SEO. The overall recommendation is to focus on the quality of your content, and E-E-A-T focuses in on content quality. This runs parallel to the top trend in Organic Social – “authenticity” – not curated, polished videos and images but raw, authentic you.
A great author bio can demonstrate E-E-A-T and increase the visibility of your website in Google.
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E-E-A-T for an Optimized Author Bio
Google’s John Mueller recently suggested prioritizing unique content over specific metrics such as Domain Authority.
At DriveTraffic, we’ve been pushing clients towards following an E-E-A-T framework for a while now, and these announcements from Google solidify that this is the way to go. Experience, Expertise, Authoritativeness, and Trustworthiness are integral to Google’s guidelines for assessing the quality of web content.
Author bios are the perfect place to demonstrate your Authority and Expertise in your subject area.
With Search Generative Experience (SGE) being rolled out by Google worldwide, following E-E-A-T is more important than ever. Google (says they) will only be featuring websites that offer quality content, and your author bio could offer the content that gives Google the answers they want to feature in their search results.
How To Write an Author Bio for SEO
If you have a blog, it’s time to shout from the rooftops who the blog author is – and not a
generic “Company XYZ Blogger” but more of a “Jane Doe” where Jane is actually an employee of
your company who also has a digital footprint outside of your site – e.g. LinkedIn.
Here are some author bio best practices:
- Update the author of your blog posts so it reflects a real person. This is way better than a generic “Company Writer” author bio. Readers want to know who is writing the content.
- Update the author bio – what are that person’s hobbies, skills, experience, etc.
- Link to external profiles of this person – e.g. LinkedIn or other sites where they
have authored content - List awards, contributions, or recognitions that your author has received in their subject area – this demonstrates their expertise
- Link to external profiles of this person – e.g. LinkedIn or other sites where they
- Ensure the author’s name is visible on blog posts and can be clicked on to see the author page (bonus: include a photo!)
A quality author bio will touch on each of the points above.
I would like to show you a couple of examples I stumbled across in the health industry:
By crafting bios that effectively showcase the author’s experience, expertise, authoritativeness, and trustworthiness, content creators can significantly enhance the credibility and SEO performance of their content. Remember, a well-crafted author bio is not just an SEO tool, but a bridge that connects the author with their audience, fostering trust and engagement.
Need Help With Your Author Bio?
- About the Author
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Darlene is a search marketer, analyst, speaker, trainer, and owner of DriveTraffic Digital Marketing. She has been working in the digital marketing industry since the mid 90s and has narrowed her specialty to SEO, Google Ads and Google Analytics. She is especially interested in Google’s new Search Generative Experience and how businesses will need to adapt to remain visible. Want to see how DriveTraffic can help? Let’s chat!
