You have a business. You have a website. That site serves as the face of your business for people looking for the services you provide. Seems simple enough, right? Well, not so fast. Let’s look inside the thoughts of that web user landing on your site. First things first, the user wants to know if you are credible – that is, if you are trustworthy, if you are knowledgeable in the field in which you claim to be “the best”, and, frankly, if you actually exist.

Check your Web cred by checking off this list of tips:

  • Deliver on a smooth, contemporary site design
  • only post quality content that uses genuine industry terms without going overboard on lingo
  • avoid ads especially when they are not relevant to your audience
  • stay current and up-to-speed on user experience developments and site gadgetry
  • obtain links to your site from other organizations
  • use third-party references throughout your site
  • list clients you have worked with

Prove you exist:

  • use real photos of your storefront or office
  • post staff bios
  • make your contact info fully accessible
  • post your physical address