We are kicking off 2020 talking about what is involved in SEO. We broke it down into content, technical and user experience. Securing your website falls under Technical SEO.
It is a bit surprising how many websites are not “secure” – that is they still use http vs https as part of their URL. This is an easy fix – reach out to your webmaster or host (or us if you need a recommendation) to get them to fix it for you!
What is HTTPS
Google describes it as “Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users’ connections to your website, regardless of the content on the site.” Read more from Google on https
Why You Should Use HTTPS
This is now the expected norm, therefore users expect your site to be secure and for them to be secure while using your site. A non secure site sends a message to both your website visitor and Google – that you are not to be trusted. A user may leave your site to visit a competitor that has secured their site and Google may show a secure competitor site higher in the search engine results page. That’s right – https is now a ranking factor in Google!
Just do it! Don’t question it! Question your webmaster that did not educate you on this if you want to question someone! Send a simple email to your host or to your webmaster and they should take care of this with minimal input from you.
Redirect the Insecure
Once you have a secure site, you now have two versions of your site – secure and not secure! Be sure to ask your webmaster or host to do a 301 redirect from the old version to the new version (http to https). You can test it yourself in any browser – type in the old version and see if you get redirected to the new, secure version.
While we’re securing things, if you use WordPress, you should take this opportunity to ensure you are using the most recent version and have some security measures in place to ensure you will not be hacked. Search for “Wordpress security” if you are into DIY (do it yourself) or reach out to DriveTraffic to take care of this for you.
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