4 Easy Steps To Improve The Visibility Of Your Content In Google
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Page Titles
The page title should :
- Accurately reflect the content
- Include unique information at the front
- Not use any separator characters
- Be between 51-60 characters in length
Get more details on crafting successful SEO page titles here.
Descriptions
- Keep your meta descriptions to a max of 150
characters - Ensure inclusion of meaningful keywords and accurate reflection of the page content
- Each page has a unique meta description
Get more details on writing effective meta descriptions here.
Headings
- H1 is the most important – be sure to use it
- H2 and maybe H3 could be deemed important in
SEO - Keep your headings in order – H1 through H6 – no jumping from H2 to H4 for example
Get more details on effective page headings here.
Interlinkings
- Every time you publish a new piece of content to your website, ensure it links to existing pages of your site using relevant anchor text
- Once new content is published, update existing content to link to this new piece, using relevant
anchor text
Get more details on internal linking here.
- About the Author
- Latest Posts
Darlene is a search marketer, analyst, speaker, trainer, and owner of DriveTraffic Digital Marketing. She has been working in the digital marketing industry since the mid 90s and has narrowed her specialty to SEO, Google Ads and Google Analytics. She is especially interested in Google’s new Search Generative Experience and how businesses will need to adapt to remain visible. Want to see how DriveTraffic can help? Let’s chat!