Effective April 21, 2015 Google will be expanding their use of mobile-friendliness as a ranking signal. This means that users searching on a mobile device are less likely to have a non responsive (non mobile friendly) website show up in their listings.

Does this impact your business? Check for yourself using Google’s Mobile Friendly Test.

If your site fails, you’ll want to start working with your webmaster (or hire one!) to get your entire site fixed up – not just so you can rank better for mobile searches but so that you can deliver a better user experience to your site visitors. Why not use this latest piece of news as a reason to redevelop your entire site – if it isn’t mobile friendly then perhaps it is failing other aspects of the ROI model – credibility, accountability, visibility and usability.


Curious to know how many people visit your website using a mobile device? Tools such as Google Analytics (GA) are able to provide this information. In GA, the specific report you are looking for is found under audience / mobile  / overview. We frequently see a minimum of 20 – 50% of our client’s traffic using a mobile device

Common reasons for a website being considered not mobile friendly:

  • the content is wider than the screen, creating the need to scroll
  • links are too close together, making them difficult to click on with fingers
  • text is too small