I logged into my AdWords account the other day and saw a notification about Google deleting keywords. Holy panic attack! I managed to pour a glass of wine and click the itty bitty learn more button at the bottom of the warning … which led me to believe that this is not a big deal… for me 🙂
The support page indicates “Starting the week of March 23, 2015, we’ll simplify your account by deleting your ads that have never accrued any impressions and have been removed for more than 100 days. Once these ads have been deleted, you will no longer be able to see or access them in your account.”
They are starting with ads and later in the year will remove unused ad groups and campaigns as well. They kindly remind us “we’ll only delete entities that never accrued impressions and have been removed for more than 100 days.”
By removed I assume they mean deleted? But again, they’ll only remove entities that have NEVER accrued impressions.
I’m not worried – are you? If so, simply export your account and/or put “removed” items with zero impressions to a status of paused! Easy peasy 🙂