This ecommerce client reached out as they had been managing their own Google Ads and felt conversion rates could be higher and they were confused about all the recent changes to ‘AdWords’.
Our initial investigations demonstrated that compared to the previous year,
In order to have the most accurate reporting possible, we added Google Ads Conversion tracking to the Shopify website in order to supplement Google Analytics data.
To prepare the client for 2023 when Google Analytics stops collecting data, we set up GA4 with ecommerce tracking.
Google Ads Changes:
Set up test of Performance Max campaign
Google Ads revenue is up 127% on average
Transactions from Google Ads are up 133%
Decreased costs by 30% year over year
We decreased costs by 30%, increased revenue by 127% and increased transactions by 133% while freeing up the owners time to focus on their business.