With studies indicating that more than 80% of shoppers do online research before making a purchase, being visible is critical to e-commerce optimization. Your customers need to find you first in order to buy from you rather than your competition. Over the years,...
Brand credibility matters to online shoppers; a lot! What this means is that your e-commerce optimization efforts must include a solid trust-building strategy. Winning your customers’ trust is key to driving sales. Our digital marketing credibility experts share 5...
Make no mistake. SEO will still be relevant in the foreseeable future. However, the point I’m trying to make is that SEO is more challenging and less effective than it used to be in the past. In other words, it’s harder than before to achieve first-page...
Periscope seems to be the latest social media craze! More and more people are getting on it! If you are not familiar with this tool, it is owned by Twitter and is typically used by mobile devices. If you’d like to follow DriveTraffic while we figure it out,...
Effective April 21, 2015 Google will be expanding their use of mobile-friendliness as a ranking signal. This means that users searching on a mobile device are less likely to have a non responsive (non mobile friendly) website show up in their listings. Does this...
You have a business. You have a website. That site serves as the face of your business for people looking for the services you provide. Seems simple enough, right? Well, not so fast. Let’s look inside the thoughts of that web user landing on your site. First things...
