Recent Blog Posts
Grow Your Customer Reach with Google Customer Match Targeting
A Google AdWords campaign is an effective way to target customers, but the popular marketing tactic wasn’t practical for companies that didn’t have access to
Look for these SEO Trends to Take Off in 2018
Typing a search query online or on a smartphone is so ‘last year’. With the calendar only days away from flipping over to 2018, it’s
E-Commerce Optimization Cheat Sheet
Enhancing site traffic and conversions are the most important goals of any e-commerce business. Our digital marketing experts have created a cheat sheet with simple
The Role of SEO in E-Commerce Optimization
With studies indicating that more than 80% of shoppers do online research before making a purchase, being visible is critical to e-commerce optimization. Your customers
5 Ways to Boost Credibility and Sales through Your E-Commerce Website
Brand credibility matters to online shoppers; a lot! What this means is that your e-commerce optimization efforts must include a solid trust-building strategy. Winning your
How Improving User Experience Can Help Optimize Your E-Commerce Website
Improving user experience (UX) can give your e-commerce optimization efforts a significant boost. With many Canadians preferring to shop online and hundreds of companies jumping
Getting What You Pay for: How Much is too Much for SEO?
Table of Contents Low Prices Equal Low Quality Services Paying for Service Packages Getting positive Results From SEO Whether you own a business or agency, you
Get More Appointments Booked Online
There is a new feature available that allows your prospects to book an appointment with you – right from Google My Business (which you might
The Good, the Bad and the Ugly of Google’s New Jobs Search Engine
Google recently announced it would open up its jobs database for other organizations to list jobs. Here’s my preliminary assessment of the search engine: Currently,
15 Reasons to Hire an SEO for Your Site Redesign
So, you’ve been thinking about that site revamp and relaunch for months and years. And now that you have finally set aside the budget, you
2017 SEO Predictions that Really Matter for Your Business
After reading hundreds of SEO prediction for 2017, I am convinced that predictions are also like opinions. Everyone has one. But here are the three
What 2016 Tells Us about SEO in 2017
It’s that time of the year when most of us review the past year and make plans for the next. It’s also the time when
People Also Ask: Your Ticket to Google’s Page #1
In a previous article I discussed the “Featured Snippet,” an upfront answer to the search term now appearing at the top Google spot for some
How to Retain Ranking and Leads as Google Pulls the Plug on Pop Ups
Is your site a lead magnet using pop-up boxes or forms to collect visitors’ email addresses or other info? You need to act fast to
Google Grants
In addition to regular Adwords advertising, DriveTraffic also specializes in running conversion-optimized Google Grants free advertising campaigns for nonprofits. Google offers free Adwords advertising of
How Long Should Your Blog Post Be?
I really hate when a writer asks me this. Especially someone that professes to be an SEO Writer! Why? Because for years Google has been
21 Tips for Writing High Converting Ecommerce Product Descriptions
Unique and compelling e-commerce product descriptions are crucial for SEO and conversions. Yet too many e-commerce sites have duplicate, poorly written, or no product descriptions
Are Your Headings Up To Speed?
A 5-minute Screaming Frog H Tag Analysis Heading <h*> tags do matter for your SEO rankings. Placing keywords in your H1 and H2 tags and
