Recent Blog Posts
Another Tool to Show Which of Your Page Titles Google is Changing on You
Follow up – Easy to Use Checker for Google AI Changes to your Page Title On Wednesday, September 15, 2021, I shared information about Google
Google has Updated how Page Titles Are Presented
Google recently announced that they have changed how they present titles for search result listings on the SERP (Search Engine Results Page). For 80% of
How Estheticians, Hairdressers and the Beauty Industry Should do SEO During a Pandemic
Just like I mentioned while writing a similar article for bodyworkers, you may be wondering why it would make sense to do SEO if you
To Show or Not to Show – Out of Stock Products – Ecommerce Shopping
Handling out of stock items has long been a challenge for online stores but in today’s COVID-19 pandemic, it is an even larger concern as
Updating Your Business Hours in Google Maps During COVID-19
These are trying times, with many businesses about to be closed in the province of Ontario as of midnight tonight and those that are not
What is Voice SEO? and Why Does It Matter for My Business?
Voice based queries are on the increase and at the same time Google is rewarding (e.g. providing greater visibility to) sites that have the best
How to Use Citations & Web Directories to Attract New Customers
Citations and web directories are excellent tools that you can use to market your business online. They can boost your chances of getting noticed in
How You Can Use Featured Snippets to Boost Your Traffic [SEO TRENDS 2020]
Featured snippets provide your audience with an instant answer to their question when they do their search. The snippet appears right there above the list
SEO 2020 – Getting Links to Your Website
In looking at SEO for 2020, SEO tactics were broken down into content, technical and user experience. Where does the task of acquiring links to
Keep Your Contacts Up to Date With EverContact
I had used this tool in the past, then forgot about it. Recently I have been annoyed by the duplication of contacts on my phone
Adding Links to Your Profile on Social Platforms
In predictions for SEO in 2020, I break SEO down into content, technical and user experience. I include link building in the content aspect of
Legal Profession SEO
The Legal Industry: Challenges and Opportunities Law offices, from high powered firms to small solo entrepreneur ventures, face steep competition and an increasingly value-conscious customer
A Look at Google Expanded Text Ads 2018
Google rolled out their Expanded Text Ads (ETAs) last month, and they’re great! The new ETAs or Expanded Text Ads give you more
Is Your Site Suffering From Thin Content?
Thin content refers to a site that contains pages of content that do not bring value to the reader. Such pages are often duplicates of
How Long Should Your Content Be for SEO?
[A Definitive Answer to How Many Words Google Requires for SEO Purposes] Size matters — but only in certain things, like ice cream cones. When
Who is Asking Google for Directions to Your Business?
Google recently added a new feature to the insights section of Google My Business – the ability to see the locality from which people request
Is Your Business Open This Weekend? Let Your Customers Know
Here in Canada, we are coming up on Easter Weekend. This means that many businesses will take the opportunity to have a 3 or 4
Google Rankings vs. Rank Trackers: What is the Difference and Why Should You Care?
Google likes to change its rules, seemingly at random. This is especially true when it comes to the search engine results page (SERP). Two people
