Google Analytics Support - Training and Consulting
Even though Google Analytics is easy to use, it is a sophisticated analysis tool with a multitude of configuration options that sometimes we just don't have the time to figure out. Whether you are a casual user or a techinical guru for a high-traffic site, DriveTraffic provides support and service to help you achieve your customized business goals.
We provide support and service to help you achieve your customized business goals.
Google Analytics Training
You signed up for Google Analytics, installed the code, and data shows up in your reports. Now what? DriveTraffic offers custom training solutions, delivered at your facility or via the web. We'll teach you how to analyze your site's existing data and give you some ideas of what you could be doing differently.
A custom training session might include the following topics:
- Setting up your account, installing the tracking script and an overview of the profile options
- An overview of the six reports
- Executive
- Marketer
- Webmaster
- Marketing Optimization
- Content Optimization
- E-commerce Analysis
- Drilling down into customer segments
- Goal analysis
- Exporting data
- Tagging Marketing Campaigns
- Creating filters
We will look at each report in overview but will focus on information that is relevant to the marketing function, in particular information that will help with
- Increasing relevant traffic to the site
- Search engine optimisation
- The contribution made by different referring sites
- The pro's and con's of Google Analytics, including when to stay with this free tool and when to invest in a third party solution.
At the end of the session, you will have an overall understanding of the value of web analytics and the contribution they can, and should be making to online marketing. You will also be able to set up and use Google Analytics and be in a position to make an informed decision as to whether this is the right web analytics solution for your particular site.
