While it’s important to have a professional, visually pleasing web site, users want to find the information they are looking for, and quickly. That’s what usability is all about – making your web site easy to use, and information easy to find.
The Key to an Effective Web Site is a clear Site Rationale: deciding what user goals you want to support. This rationale will help keep your user in mind, resulting in a good User Experience.
Learn what users look for when visiting a web site with the Five Elements of Web Usability. These are the questions you should be asking yourself when building your site. Also, our Quick Design Tips for Usability will provide a starting point for increasing your site’s usability.
Web Conventions make things easy for users by helping them know where to find things quickly and easily. Read this article about Web Conventions and see how well your site measures up.
Note: The information in this document was taken in part from the Web Usability Partnership’s web page entitled “Making Your Web Site More Effective”.