Understanding WebTrends 8.0 Reports

Course Description:

Using your own organization's WebTrends reports, you will learn how to read, analyze and act on your WebTrends data, allowing you to measure and evaluate the effectiveness of your Internet efforts.

Specifically designed for end users (e.g., marketing professionals), the course is taught from a marketing and communications perspective.

What you'll learn:

Know what your website traffic reports mean and how you can use these reports to take action and increase traffic to your site.

how to run reports in WebTrends;
which are the key website statistics you need to track;
the definition of WebTrends terms such as profile, dashboard, paths and scenarios;
how to use WebTrends reports to increase traffic to your website;
what the WebTrends statistics tell you about the effectiveness of your website; and
how WebTrends reports can help you identify problem areas or potential improvements you could make to your website.

Who should attend:

Marketing and communications professionals responsible for website strategy as well as website content producers and managers.

Participant Comments:

"Excellent presenting skills, very valuable information. Thanks!" "Excellent session, great presentation. Very interesting." "[the course] reinforced what I was doing and gave me ideas on how to improve it. I thought it was great for uninformed as well as existing users." "Worth every dollar we spent!"

Length and Format:

One-day course taught at your facility and scheduled at your convenience (agenda available in downloadable PDF format).

Price:

$1,500 per session (up to a maximum of five participants), plus instructor's travel expenses if course delivered outside of Ottawa, Canada.