Introduction to Search Engine Optimization

Course Description:

Visibility is the first step to getting people to visit your web site. Search Engine Marketing is one of the most effective ways to make your site visible to your potential customers since at least 80% of Internet users rely on search engines to find the best web sites and more than 85% of all web sessions are started with the use of a search engine.

What you'll learn:

90% of people start their day with a search engine. The majority of searchers tend to focus on only the first few organic and paid (sponsored listings) results. Learn to put your website where your customers are searching in this course designed for experts and beginners alike.

Topics Include:

Intro to the Search Engine Marketing Industry
Why organic rankings are important
How people search and where they search
Keyword research: sources (traffic logs, online tools, brainstorming)
Optimizing Your First Web Page
Measuring Progress and Defining Success
Potential Barriers to Your Success and Obtaining Incoming Links
Introduction to Pay Per Click
Special Topics in Search Engine Marketing
Marketing locally
Web analytics
Handling clients
Dealing with SEO spam

Who should attend:

This class is best suited for webmasters, in-house search engine marketing specialists, and entrepreneurs.

Participant Comments:

Great class, Darlene. Good lectures, hands-on experience and feedback from you. Thank you.

Length and Format:

1 Day

Price:

$1,500 per session (up to a maximum of five participants), plus instructor's travel expenses if course delivered outside of Ottawa, Canada.