Introduction to Search Engine Marketing

Course Description:

Learn when PPC vs SEO is the best option for marketing a website in the search engines. You save time and money by choosing the right solution for your site.

What you'll learn:

Intro to the Search Engine Marketing Industry
Definitions of SEM, SEO and PPC
Why organic rankings are important
How people search and where they search
Keyword research: sources (traffic logs, online tools, brainstorming)

Who should attend:

This class is best suited for site designers, in-house search engine marketing specialists, and entrepreneurs

Participant Comments:

I never paid attention to Pay Per Click ads before and I was convinced that nobody else did either. Darlene has proven that people do pay attention and do make purchases after clicking on the ads - we just have to make sure that we keep our cost per click in check so that we get a return on our investment from PPC.

Length and Format:

1/2 Day

Price:

$750 per session (up to a maximum of fifteen participants), plus instructor's travel expenses if course delivered outside of Ottawa, Canada.