Introduction to Pay Per Click

Course Description:

Great course for a company wanting to gain visibility in Google immediately while waiting for their organic search engine rankings to kick in. Taking the course and learning effective techniques for PPC mean getting an ROI in the first week - you'll save yourself from spending money that does not result in sales or leads.

What you'll learn:

Intro to Pay Per Click

How to decide between SEO and PPC
Main PPC Providers/Engines
Keyword research

Getting Started with PPC

Landing Pages
What is a conversion?
Setting up tracking code

Account Set-up and Implementation

Campaign set-up
Overall and daily budgets
Tracking click throughs, conversions and budgets
Adwords tips for success

Analyzing and Reporting, Getting the Most out of Your Campaign

Determining ROI
Other topics as class needs dictate

Who should attend:

This class is best suited for site designers, in-house search engine marketing specialists, and entrepreneurs.

Participant Comments:

Great class, Darlene. Good lectures, hands-on experience and feedback from you. Thank you.

Length and Format:

1 Day

Price:

$1,500 per session (up to a maximum of five participants), plus instructor's travel expenses if course delivered outside of Ottawa, Canada.