Installation and Configuration of WebTrends (for Administrators)

Course Description:

WebTrends offers exceedingly rich web analytics capabilities. However, that richness is the result of a number of configuration options that can vary according to your needs. “Easy install” is not an option if you want to make the best use of the information the WebTrends reports provide. This course teaches you how to install and configure the application so that WebTrends meets your organization’s specific reporting needs.

What you'll learn:

This course covers:

An overview of existing web site architecture and recommendations for better reporting
the proper configuration of web logs
the configuring options for log data sources
custom report template creation, custom reports (Enterprise Version only) and management (URL parameters, session tracking etc.)
user rights & privileges
Content Groups
Scenario Analysis
SmartView (Professional & Enterprise Versions Only)
Path Analysis
SmartSource Data Collector
The optimization of WebTrends profiles for more detail reporting
automatic schedule report generation
the creation of filters for more accurate reporting
optimizing global variables
tracking of on-line marketing activities

Who should attend:

Information technology professionals responsible for website strategy as well as website-content producers and managers. (Assumes your organization is already using, or is about to start using, WebTrends, a website traffic-reporting or “web analytics” tool.)

Participant Comments:

"I attended a course you gave....after taking the advice you gave and finally implementing...we experienced some dramatic results. SE traffic increases by 50% and overall traffic increasing 50% in a time frame of about a month." G. Sugar

Length and Format:

A one-day course taught at your facility and scheduled at your convenience (agenda available in downloadable PDF format). Alternately, longer engagements are available if you would prefer to have us install and configure WebTrends for you.

Price:

$1,500 for the one-day course plus instructor's travel expenses if course delivered outside of Toronto, Canada. To discuss installation and configuration pricing, please contact us directly.