Increase website effectiveness: Writing for the Web (vs. Print)

Course Description:

More and more customers are demanding that our website content be current and increasingly comprehensive. Yet, simply managing the website is enough of a handful and web teams are recognizing that they may not be the best position to write content. Instead, they are leaving the writing up to their marketing and communications colleagues. Yet, those same colleagues are used to a print environment that doesn’t involve search engine robots, keyword strategies or an audience that scans versus reads. How do you balance the web team’s need for web-friendly content against traditional writing techniques that may under-leverage the medium? This course take’s a writer’s perspective and provides specific techniques for managing those unique challenges.

What you'll learn:

Understand how the web channel differs from print, why it matters, and learn specific strategies for writing effective web content.

Who should attend:

Writers and editors responsible for writing web content.

Participant Comments:

“Kelly’s ability to communicate the necessity of writing and formatting content to meet the behaviours and expectations of online users has helped us better enable and engage our content providers in the delivery of client-centric information.” “These tightly packed sessions fit well into already busy schedules and were extremely popular. We are now looking at offering these on a regular basis. I would highly recommend Online Authority to any business or organization committed to optimizing the use of websites to communicate with or serve their clients.” “Kelly communicates online user behaviour and teaches content authors/providers how best to write, format and present their information effectively.”

Length and Format:

Two-hour workshop that is taught at your facility and scheduled at your convenience (agenda available in downloadable PDF format).

Price:

$750 per session (up to a maximum of 15 participants), plus instructor’s travel expenses if course delivered outside of Ottawa, Canada.