Robert Half International has written an article for Career Builder entitled “Four Jobs on the Cutting Edge“.

One of these jobs is “Search Engine Optimizer” :-) The goal of an SEO? “Search engine optimizers (SEOs) increase a firm’s Web site traffic by improving its search-engine page rankings.”

The article goes on to state “Most are self-taught, learning the trade by researching trends, attending conferences and seminars, participating in discussion forums, and experimenting with their own sites.”

And that “Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.”

We can certainly attest to the fact that most SEO’s are self taught…the multiple job offers though really depends upon the city you live in and if you are willing to move for a job. Here in Canada, Toronto appears to be the hotspot for SEO jobs these days, whereas Vancouver was the hotspot (and may still be) a couple of years ago.

On that note, DriveTraffic would like to take this opportunity to let you know that we are looking to grow our family by adopting an intern who desires to learn everything there is to know about search engine marketing. We don’t have a job description in place yet but if you are interested, visit our website and drop us an email.

DriveTraffic will be exhibiting at Marcom on June 7 and 8 with Online Authority.

This two-day symposium, at the Ottawa Congress Centre, addresses today’s top issues and trends in public sector and non-profit marketing from service delivery strategies and branding techniques to exemplary social marketing campaigns and methodologies for effective partnerships.

We will be giving away passes to attend the tradeshow in the near future so stay tuned!

DriveTraffic will be guest speaking on May 25^th at “Last Thursday”, DigitalOttawa’s free monthly informal networking event designed to introduce digital media and creative professionals, freelancers and students from across the city.

The subject of the presentation will be “What will Drive Traffic to your Web Site?”. Topics include:

• PPC vs. SEO - Huh?
• Blogs - Do I need one? How come Google likes them so much?
• Web 2.0 - Do I need to care?
• How to avoid being blacklisted by Google.
• Can I get rich from Google AdWords?

Location: Pub.101 (2nd floor), 101 York Street in the Byward Market
Time: 6:30 pm
Please RSVP: events@digitalottawa.com

Followed by a Q&A session and networking opportunities.

Want to know about upcoming classes we are teaching? Exhibits are are attending?

You can view our calendar by using Google Reader.

No easy feat for the uninitiated so we promise to keep you up to speed via our Blog as well :-)

DriveTraffic recently was commissioned by Transport Canada to provide training on “Writing for Search Engines” in order to analyze the departments current search engine visibility and techniques to increase that visibility when required.