I went to access the Google Analytics URL builder today only to be confronted with “We’re sorry, but the information you’ve requested cannot be found. Please try searching or browsing the Help Center.” *argh* This is not the first time Google has moved the tool and not performed a 301 redirect. What gives?

I have found the new location of the Google Analytics URL Builder for those who may be looking for it.

Shame on Google for not using redirects when they move pages around!

Ok perhaps that is a little sensationalistic but it could be true! One of the areas that we have been helping customers with recently is understanding how many people start to fill out a form but don’t complete it.

Have you ever filled out a form only to be told that you didn’t put your phone number in the “correct” format or that you forgot to complete a particular field? Or worse yet perhaps you didn’t realize this was only page one of the form and there are others…but you have no idea of how many!

Google Analytics can help measure the number of people who land on the page which contains the form; the number of people that fill out page one of the form and then continue on to page two or “jump ship”. Previous to web analytics software you likely only knew about the people who completed the form and not about those who didn’t complete.

The aspects of Google Analytics used to measure this are called Goals and Funnels. A goal is the completion of a specific task and a funnel is the path used to complete that goal.

If you are an ecommerce site, the first part of a form may be the shopping cart which contains information about the product being purchased; the next section may be about the purchaser; third may be about their payment method. Rather than just tracking the number of products sold, wouldn’t it be nice to know how your customers got there and if half of them abandoned their shopping cart before moving to the next form?

Contact DriveTraffic if you would like to discuss customization of your Google Analytics in this way.