Great evening out tonight! Nice to see former clients, colleagues and potential customers :-) Alex of Public Insite gave a great overview of a project they did about a site promoting healthy lunch ideas…
Public Insite sponsored the event including 2 drinks per person and some munchies - very kind Alex!

See photos: http://picasaweb.google.com/darlenemoore/WAW or on Facebook - the photos are open to all.

I think this is the first ever Web Analytics Wednesday put on in Ottawa! There is an unofficial competition to see if we can get more people to turn up than Santa Barbara can!

We are meeting in the Snug Pub room at the Preston St. Heart & Crown (corner of Preston and Aberdeen). Alex Langshur of PublicInsite will present a short case study on tracking and analyzing a web-based social marketing initiative, followed by discussion and appetizers.

Come meet your colleagues in the Ottawa & Gatineau web analytics / site optimization community and let everyone know you are attending by registering (for free) at http://www.webanalyticsdemystified.com.

See you there!

Follow Web Analytics Wednesday Conversations on Twitter…

Get more from Google Analytics by tomorrow morning by following some great configuration ideas posted by Highland Business Research

1. Set up your goals
2. Set up on-site search
3. Creating multiple profiles of the same site
4. Define Filters
5. If you’re selling anything at all, switch the e-commerce tracking on

If you would like assistance setting up your Google Analytics account or perhaps an audit of your data to get an understanding of how you are doing, contact us for a quote!

I hear it all the time - “Sorry to have bothered you but it turns out I don’t need your services - my brothers daughters boyfriend is going to SEO my site for $25″. Or “Thanks but my webmaster said he can do this so I won’t need to hire you” *sigh*
I can code HTML - do you see me offering to build your ecommerce website?
Shari Thurow, Founder and SEO Director at Omni Marketing Interactive, wrote a great piece for Search Engine Land recently as a followup to a 3 part article she wrote previously on different levels of SEO skills: beginner, intermediate, and advanced.
Shari placed copywriters at the beginner level, information architects and interface designers at the intermediate level, and web developers and programmers at the advanced level.
Read this week’s article to see what she thinks has changed in the industry - should your webmaster be your SEO?

eComXpo- The Virtual Forum for eCommerce Professionals!

Co-located & produced with eTailXpo

* 100% Online and Virtual
* Free to Attend
* All the Benefits of a Top Tradeshow
* Includes 1st ever Virtual Job Fair
* More than 8,000+ Attendees, 150 Exhibitors and 30 Presenters
* 100+ Archived Presentations at eComXpo University

At eComXpo Discuss And Learn About:

* Developing Strategic Partnerships To Enhance The Overall Customer Experience
* Becoming Increasingly Relevant To Customers’ Lifestyles And Aspirational Needs
* Merchandising & Marketing Strategies
* Actionable Analytics: Real Data, Real Decision, Real Results!
* Giving Consumers A Voice On Your Site And Creating Relationships That Drive Long-Term Loyalty And Retention
* Building Affiliate Programs From Scratch: 1 to 1 Basics of Affiliate Marketing
* Forget Usability! Design For Real Customers

Register now!