Virtual Ecommerce Show Makes Major Gaffe

One of the scheduled speakers was not able to make it to her presentation on time today at eComXpo and visitors were left with a note that indicated they would try to reschedule the speaker for a later time.

We received an email later in the day indicating that the speaker has indeed been rescheduled at the end of Wednesday’s event. Great news…how do I know that everyone was emailed with this information?

Because eComXpo made a gaffe (a faux pas: a socially awkward or tactless act) by putting everyone’s email address in the “to” field of the email! When you send a message to more than one address using the To: or Cc: field, both the original recipient and all the recipients of the carbon copies see the To: and Cc: fields including all the addresses in them.

This means that every recipient gets to know the email addresses of all the persons that received your message. This is usually not desirable. Nobody likes their email address exposed to the public.

If you were so careless or unprofessional to expose your entire mailing list to everyone’s eyes, to what extent do you think your potential customers would be inclined to make a purchase from you and disclose their confidential information, like credit card data, to you? I for one will not share that information with eComXpo…

Protect yourself and your company - learn about Email Netiquette!