Jennifer Laycock, Editor-in-Chief at SearchEngineGuide.com and author of “Zero Dollars a Little Talent and 30 Days” has written part 1 of a 10 part series covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign.

The series is available at ClickTracks along with several other great articles.

You can also read more articles by Jennifer over at Search Engine Guide. She is a fabulous writer but more importantly has put this knowledge to work and struggled from ground zero like everyone else!

Once again the eComXpo Virtual Trade Show is underway, packed with [free] interesting sessions that will be of benefit to all of us ;-)

I have been slack with blogging due to a busy schedule and a busy personal life but I am hoping to attend a couple of the presentations today and tomorrow and promise to blog about them afterwards :-)

I have blogged in the past after attending eComXpo sessions - use the search feature in the top right hand corner to search for xpo and you will find the previous posts from most recent to oldest!

If you do decide to attend a conference, look for me online - name DriveTraffic :-)

Darlene

The next Search Engine Marketing course to be taught via eClasses.org (supplier to the International Webmasters Association) is:

• Search Engine Marketing - B341.14 (Oct. 30, 2006)

If you are a member of the International Webmasters Association, you can sign up for Search Engine Marketing at a discounted rate.

Looking forward to seeing you in class!

Robert Half International has written an article for Career Builder entitled “Four Jobs on the Cutting Edge“.

One of these jobs is “Search Engine Optimizer” :-) The goal of an SEO? “Search engine optimizers (SEOs) increase a firm’s Web site traffic by improving its search-engine page rankings.”

The article goes on to state “Most are self-taught, learning the trade by researching trends, attending conferences and seminars, participating in discussion forums, and experimenting with their own sites.”

And that “Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.”

We can certainly attest to the fact that most SEO’s are self taught…the multiple job offers though really depends upon the city you live in and if you are willing to move for a job. Here in Canada, Toronto appears to be the hotspot for SEO jobs these days, whereas Vancouver was the hotspot (and may still be) a couple of years ago.

On that note, DriveTraffic would like to take this opportunity to let you know that we are looking to grow our family by adopting an intern who desires to learn everything there is to know about search engine marketing. We don’t have a job description in place yet but if you are interested, visit our website and drop us an email.

If you were wanting to attend an online Pay Per Click course offered by Darlene Moore, the next course starts April 3 at eClasses.Org. Enrollment is limited and there are several students already signed up, so register early to avoid disappointment.

If you can’t attend the 5 week course starting April 3, sign up for our newsletter to be notified when the next course will start.