“Doing Search” Only Counts if You’re Seen

Gord Hotchkiss of Enquiro in British Columbia has hit the nail on the head while commenting on the online advertising habits of Ontario Tourism.

Long story short, he blogged that Ontario Tourism was not doing online search; they came forward and corrected Gord, indicating that they were indeed “doing search”.

While in Toronto (Ontario), Gord did searches on the following phrases: Ontario vacations, Ontario resorts, Toronto vacations, Ontario getaways and Ontario holidays. According to Google Trends and their keyword research tool, these are the most common searches, by a substantial margin. Ontario Tourism was not visible for these searches.

Gord goes on to explain how Ontario Tourism is doing substantial print advertising, takes a stab at the money they might be spending and how they could potentially spend that money more efficiently by doing more online advertising.

Check out the post at Ask Enquiro.