Great evening out tonight! Nice to see former clients, colleagues and potential customers :-) Alex of Public Insite gave a great overview of a project they did about a site promoting healthy lunch ideas…
Public Insite sponsored the event including 2 drinks per person and some munchies - very kind Alex!

See photos: http://picasaweb.google.com/darlenemoore/WAW or on Facebook - the photos are open to all.

I think this is the first ever Web Analytics Wednesday put on in Ottawa! There is an unofficial competition to see if we can get more people to turn up than Santa Barbara can!

We are meeting in the Snug Pub room at the Preston St. Heart & Crown (corner of Preston and Aberdeen). Alex Langshur of PublicInsite will present a short case study on tracking and analyzing a web-based social marketing initiative, followed by discussion and appetizers.

Come meet your colleagues in the Ottawa & Gatineau web analytics / site optimization community and let everyone know you are attending by registering (for free) at http://www.webanalyticsdemystified.com.

See you there!

Follow Web Analytics Wednesday Conversations on Twitter…

I am going to run a series of posts about optimizing your PPC Campaigns - getting a bigger bang for your buck. They may not be in order so pick and choose your reading!

At some point in recent history, Google AdWords has allowed the visual separation of your AdGroup by Google Search Engine, Google Partners and Content Network - in the past you could only see Google and Partners combined and then the content network.

By separating these out, you can identify for example that you are not getting as many conversions from the partner network and therefore may decide not to include this network in your bidding strategy.

Google has come a very long way - there was a day not too long ago where you could not control your bid for the content network separate from the Google Search Network. Now if they would just allow us to control bids separately for the Partner Network, I’ll be happy.

I’ll post screenshots in the next day or two!